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Chainsaw

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Winsper, United States for Stihl, within the category: House, Garden.

Caption

Made for professional loggers, landscapers, homeowners, construction workers, farmers, firefighters. . . and long-winded writers.
What can you expect from the number one selling brand of chain saws worldwide? Start with legendary design, reliable performance and long-lasting value. Plus innovations like reduced-emission engine technology and the toolless Quick Chain Adjuster. Best of all there’s the nationwide network of 8,000 independent STIHL dealers who service what they sell to help you do more—no matter what it is you do for a living.

Advertising Agency: Winsper, Boston, USA
Creative Director: Steve Bautista
Art Directors: Brian Fandetti, Mitch Lunsford
Copywriters: Steve Bautista, Chris Lee
Photographer: Ed James
Retouching: Act Two Um/Stuart Callow
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TRICKY's picture

use of media not new but nice AD

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

clairec's picture

Well, I kinda like the art direction of these ads. But I think the copy's pretty boring; perhaps they should take the chainsaw to it instead.

clairec
Activity Score 256
theanc's picture

This one is better than the rest.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

picopalqlea's picture

that would be a good campaign for "saving paper" concept....mmm, save the forest kind a thing....

picopalqlea
Activity Score 999
Guest's picture

are we in the 80's?

Guest
DarkSide's picture

I am amazed by how many people doesnt realize that this gimmick has been used to death

DarkSide
Activity Score 1066
Other
Guest's picture

This gimmick has been done to death, but the bottom line is, it still has major stopping power.

Guest
DarkSide's picture

call me naive, but I still believe that originality is essential in this business.
You just cant be ripping of someonelse´s idea just because still has major stopping power

DarkSide
Activity Score 1066
Other
kai539's picture

done or not, it looked nice

kai539
Activity Score 244
Nanyang Academy of Fine Arts
Guest's picture

this great idea was borrowed recently by an Arab agency
http://advertiser-in-arabia.blogspot.com/2009/06/more-crapwe-had-to-te...

Guest
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