Description
Print advertisement created by DDB, New Zealand for Stihl, within the category: House, Garden.
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Art Director: Matthias May
Photographer: Chris Lewis
Copywriter: Steve Ogilvie
Butter sculptures: Tim Aspinall
Like the idea and simplicity but not sure if I would get these as fast without reading the title first.
done with a very similar lay out. tool in the upper right corner.
http://adsoftheworld.com/media/print/intertool_concrete_cheeze
I'm sorry, I didn't get this. Could someone please explain?
STHIL makes tools that can cut through anything (example I beams) as if they were made of butter.
Cut something like butter....easy to cut, drill, etc.
STHIL makes tools that cut through anything like butter.
it is as easier as cut butter
The butter reference isn't clear. I wish these had been posted without the conventient "butter" titles. Sorry, they don't work.
I understood the concept without reading the title, but I am wondering if anyone else had thought that Stihl's selling butter/cheese (it's debatable). I found the pairings helpful in understanding the message, but I find the yellow stuff too overpowering. Just my opinion, I am more than likely wrong. :)
It needs a line... Otherwise it's just a yellow I beam.
Had no idea that was butter. Thought it was a light toned wood.
Yeah, done. First with cheese, now with butter. What next? Yogurt? a cow?
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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