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Butter, 1

Campaign
Agency Network: 
Published/Aired: 
May 2009
Like
12
Views
7531
Stihl:  Butter, 1

Description

Print advertisement created by DDB, New Zealand for Stihl, within the category: House, Garden.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Art Director: Matthias May
Photographer: Chris Lewis
Copywriter: Steve Ogilvie
Butter sculptures: Tim Aspinall
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palls's picture

its good

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Guest's picture

Like the idea and simplicity but not sure if I would get these as fast without reading the title first.

Guest
chinaski's picture

done with a very similar lay out. tool in the upper right corner.

http://adsoftheworld.com/media/print/intertool_concrete_cheeze

chinaski
Activity Score 951
Copywriter
Guest's picture

I'm sorry, I didn't get this. Could someone please explain?

Guest
Guest's picture

STHIL makes tools that can cut through anything (example I beams) as if they were made of butter.

Guest
Guest's picture

Cut something like butter....easy to cut, drill, etc.

Guest
Guest's picture

STHIL makes tools that cut through anything like butter.

Guest
Guest's picture

it is as easier as cut butter

Guest
ricklongo's picture

The butter reference isn't clear. I wish these had been posted without the conventient "butter" titles. Sorry, they don't work.

ricklongo
Activity Score 1244
Emanresu's picture

I understood the concept without reading the title, but I am wondering if anyone else had thought that Stihl's selling butter/cheese (it's debatable). I found the pairings helpful in understanding the message, but I find the yellow stuff too overpowering. Just my opinion, I am more than likely wrong. :)

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Guest's picture

It needs a line... Otherwise it's just a yellow I beam.

Guest
Guest's picture

Had no idea that was butter. Thought it was a light toned wood.

Guest
Gualcor's picture

Yeah, done. First with cheese, now with butter. What next? Yogurt? a cow?

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

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