Steven Galster

Published/Aired: 
January 2007
 Steven Galster
 Steven Galster

Description

Every month Ad club Kolkata invites eminent people to talk about creativity to the advertising fraternity. This time it was Steven Galster who's a very successful animal rights campaigner in South East Asia. The challenge was to get the advertising people to the venue although the evening was not about advertising totally. It was a full house and the ad got a few metals too.

Advertising Agency: Bates David Enterprise, Calcutta, India
Creative Director: Anurag Hira
Art Director: Diptansu Roy
Copywriter: Arjun Mukherjee
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me thinks's picture

wish-I-had-done-that feeling.

me thinks
Activity Score 722
Copywriter
Beatboxer's picture

Yep! Pretty cool indeed...
Specially when you open the big one and realize there are no words after all.

Animal feeling.

'In the jungle, the might jungle, the lion sleeps tonight...'

Beatboxer
Activity Score 1511
Copywriter
A. J. SMITH's picture

WHATS THE CONCEPT?

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2818
ivan's picture

You need to see the high res maybe. Click the image.

ivan
Creative Director at Ads of the World
A. J. SMITH's picture

Oh I get it now yes cheers.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2818
kre8's picture

cool ad. great cause.
though very similar to work from ogilvy singapore for FHM that just won a silver at one show.

kre8
Activity Score 979
Copywriter
huzyisundead's picture

So which came out first? This one or the FHM?

huzyisundead
Activity Score 107
Copywriter
addyhoch10's picture

okay i think i got the idea. they put little animal shapes instead of text.
what i don't get is why people brim over with enthusiasm for it.
am i missing something? why does it look like a printed mag article?
help!

addyhoch10
Activity Score 2580
Art Director
spacecadetglow's picture

the fine print at the bottom reads "a renowned global campaigner for endangered species" thus the animals.

edit: nevermind. i read your comment wrong.

spacecadetglow
Activity Score 245
Graphic Designer
addyhoch10's picture

haha ok, thanks anyway!

addyhoch10
Activity Score 2580
Art Director
Lorem Ipsum's picture

didn't ogilvy singapore just do well at the shows with a similar idea for fhm?

Lorem Ipsum
Activity Score 49
Other
cp's picture

Marvellous!

cp
Activity Score 352
Creative Director
No fixed abode's picture

I love the 'picked up a few metals' comment. The only time I have heard this used was when the ad had won about one bronze at a local show. This is not bad though - I'm always glad to see someone do something more adventurous than visual-tagline.

No fixed abode
Activity Score 380
Copywriter
Rog's picture

Yeah, cute, okay.

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

sanju ayyar's picture

i like it.

sanju ayyar
Activity Score 22
Creative Director
Souvik's picture

This is brilliant. I'm sure it will win many more metals!

Souvik
Activity Score 2
Creative Director
elmikel's picture

can't help myself but I'm not impressed. It's ok but why all this applause?

elmikel
Activity Score 1147
Illustrator
scarfinati's picture

Yeah it doesnt even work for me because the ad says hear him speak and we get an advertorial with little animal pics. Wouldnt it be: read about him talking about so and so?

seems lazy and forced to me...

scarfinati
Activity Score 839
Art Director
Guest's picture

this is identical to the fhm ad which was done earlier.

Guest
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