Agency Network: 
October 2012
Steve Back Print Ad -  Logo


Our client wanted an eye-catching visual to head up his new, self-promotional website. The brief was somewhat simple: ‘I’d like my name to be fun and playful.’ From what was quite a simple brief with many possible outcomes, we started to explore areas of childhood nostalgia. We eventually came to the solution of a brightly coloured jumping castle. We wanted the type to look fun enough to play on, so we made it interweaved and structurally quirky. We approached the design with the mindset that if we were to build this for real, it would actually work.

Print advertisement created by Toby and Pete, Australia for Steve Back, within the category: Agency Self-Promo.

Advertising Agency: Toby and Pete, Sydney, Australia
Creative Director: Steve Back
Typographers: Toby Pike, Piotr Stopniak
Design: Toby and Pete
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kleenex's picture

Great Font Work...

Activity Score 53172
Web Designer/Developer
jackmancer2017's picture

So the client here is the same as the creative director?

Activity Score 6992
Copywriter at Editor/Student
DaAvitar's picture

Apparently this is in house work......

Activity Score 198