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Agency Network: 
Published/Aired: 
December 2010
Stepping Stone:  Mothers
Stepping Stone Print Ad -  Mothers

Description

Print advertisement created by Extreme, Canada for Stepping Stone, within the category: Public Interest, NGO.

Caption

I'm proud of my tramp, raising two kids on her own.
Sex workers are daughters too.

Advertising Agency: Extreme Group, Halifax, Canada
Creative Directors: Shawn King, Anthony Taaffe
Art Director: Jeff Simpson
Copywriter: Jeff MacKay
Photographer: James Ingram
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Highest Rated

luispiter's picture

what is the concept?

luispiter
Activity Score 2756
comunication
krautland's picture

wow. just wow.

krautland
Activity Score 3214
Art Director at erm... no calls please.
luispiter's picture

what is the concept?

luispiter
Activity Score 2756
comunication
elyoshiro's picture

The copy is wrong

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

TiltedChairCreative's picture

Perhaps our perception of prostitution—or perhaps any "sex work"—here in America is a little different, but I don't think we have anything like Stepping Stone. It's almost like they're lauding prostitution.

TiltedChairCreative
Activity Score 513
Ron Burgundy's picture

" WTF ! your description said you were an Asian school girl"

Ron Burgundy
Activity Score 1630
Art Director at Southern California
CuriousPencil's picture

.

CuriousPencil
Activity Score 4225
Copywriter
Ads.chinaSMACK's picture

I don't get what their trying to say...

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

justinrwright's picture

Um, neither do I.

justinrwright
Activity Score 7
Billoughsby's picture

Speaking of prostitution, who pays for this kind of advertising?

Billoughsby
Activity Score 5154
Art Director |

That's it.

MidasTouch's picture

lol! Sex workers are advertisers too ;>
xD

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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