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The name is White's picture

Coming from South Africa, I find this campaign hard to follow.
Net#work BBDO, good agency, but not one of your best works.
Actually... No-one gets it. Sorry Guys.

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The name is White
Activity Score 82
Copywriter |

To write is to be the PUPPET MASTER of brainless sheep.

mrtalented's picture

what's the idea? i saw only nice photos.

mrtalented
Activity Score 2171
Creative Director
wgeddes's picture

when i was a smoker, i can't say i ever visited anywhere that looked like this.
-
http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
justpassingby's picture

i dont get it either. I used to be a smoker when i was a teenager and i used to love hanging out in dark alleyways smoking. This ad aing gonna stop no one from smoking. Just give up guys, its a drug and people will only stop if they really want to.

justpassingby
Activity Score 1368
Other
addyhoch10's picture

i think that (good) anti smoking ads are immensely important. of course they won't ever make anyone stop smoking instantly. their task is to decry smoking and the smoking "lifestyle", or rather remind people of the dangers of smoking. anti smoking campaigns are necessary as an offset to the "coolness" image of smoking that is still being spread by films etc.

but i also doubt that this campaign could discharge this task

addyhoch10
Activity Score 2592
Art Director
AdDavid's picture

i don't know if i got this right... as south african law banned smoking in public places & workplace, smokers go to these alienated dingy alleys for smoking.

AdDavid
Activity Score 406
Other
theredm's picture

That's the only thing I'm inferring from this ad.

theredm
Activity Score 252
Graphic Designer
juliangray's picture

in that case, is not SMOKING what takes you to this places is the goberment ban. Knowing this it makes me wanna smoke in a legislators face, and im not even a smoker.

juliangray
Activity Score 987
Art Director
novel's picture

he???!!!
what d....!!!

::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

tadkamaarke's picture

wild sex, drunken brawls, cheap homes and my profession as a graffiti artist could also take me here..

tadkamaarke
Activity Score 93
Copywriter
tadkamaarke's picture

wild sex, drunken brawls, cheap homes and my profession as a graffiti artist could also take me here..

tadkamaarke
Activity Score 93
Copywriter
The name is White's picture

Coming from South Africa, I find this campaign hard to follow.
Net#work BBDO, good agency, but not one of your best works.
Actually... No-one gets it. Sorry Guys.

//////////////////////////////////////////////////////////////

The name is White
Activity Score 82
Copywriter |

To write is to be the PUPPET MASTER of brainless sheep.

The name is White's picture

I think the line should have read: "Smoking gets you nowhere."
If thats the point...

//////////////////////////////////////////////////////////////

The name is White
Activity Score 82
Copywriter |

To write is to be the PUPPET MASTER of brainless sheep.

x-men's picture

good place to smoke a joint

x-men
Activity Score 340
Creative Director
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