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Brazil

Campaign
Agency Network: 
Published/Aired: 
April 2008
Stella Barros:  Brazil

Description

Print advertisement created by Casa da Criacao, Brazil for Stella Barros, within the category: Transport.

Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Director: Patricia Medeiros
Copywriters: Marcelo Coli, Rafael Mósca
Illustrator: Helena Lopes
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redaroguitijani's picture

A visual which connects the countries of various continents is simply brilliant, and reflects the main idea of tourism. Good job

Reda Rogui
LB-Casablanca, Morocco

redaroguitijani
Activity Score 60
graphic designer
EGGO's picture

Interesting visual. Work on the lines a little more. Don't say, "wanna" either.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

dias's picture

I agree that the lines need to work more, it should been reforcing the concept of the ad about shorting distance around the world for you

dias
Activity Score 14
STRTLRS's picture

It's not about shortening distances, it's about offering customized packages. Kinda like Burger King's "have it your way"

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

roman-schwienbacher.com's picture

i agree, that connecting contries, like a travel package deal is good.
but somehow .....

roman-schwienba...
Activity Score 1021
Photographer
natts's picture

I´ve seen that visual in so many student portfolios.....

natts
Activity Score 112
Art Director |

na

Guest commenter's picture

its called pangea

Guest commenter
Roger Daly's picture

We've taken it right up Sydney Harbour...
...and South Australia needs a Brazilian!

Roger Daly
Activity Score 355
Pedro Lima's picture

I work with advertising here in Brazil and i'd like to point out this campaign's qualities. In my opinion, this ad is very interesting, from a graphical and functional point of view. Works well with the optimization concept, simple and objective, but using creativity. But kudos to the travel agency as well, let's not forget them... here's their website, if anyone cares:

http://www.stellabarros.com.br

Pedro Lima
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