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Peeterman Artois, 4

Campaign
Agency Network: 
Published/Aired: 
September 2007

Description

Print advertisement created by Lowe, United Kingdom for Stella Artois, within the category: Alcoholic Drinks.

Caption

Peeterman Artois. A different strength from Artois.

Advertising Agency: Lowe, London, UK
Executive Creative Director: Ed Morris
Art Directors: Carl Broadhurst, Simon Morris
Copywriters: Peter Reid, Patrick McClelland
Photographer: Laurence Haskell
Typographer: Dave Towers
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Highest Rated

Guest's picture

I'm loving the old school style. Very eye-friendly.

Guest
Blahg's picture

I don't know what these are supposed to be but they don't make me thirsty.

Blahg
Activity Score 616
Copywriter
Guest's picture

I'm loving the old school style. Very eye-friendly.

Guest
Ad Junkie At Large's picture

agree, i think they are just trying to establish the look for that particular brand

Ad Junkie At Large
Activity Score 554
Art Director
teenie's picture

"A different strength from Artois"? Do they mean "A different strength THAN Artois"? And even then, I don't really get it. Is it a stronger beer? They should just say that.

teenie
Activity Score 1894
Copywriter
Blahg's picture

I think 4% is a weaker strength. In Canada this is weaker than a light beer, which are normally at least 4.5%. Generally here, most typical beer is 5% to 8%.

Blahg
Activity Score 616
Copywriter
teenie's picture

I think what threw me off is the punctuation. Maybe it should be "A different strength, from Artois." I thought they meant is was a beer that's different than Artois - not that it was a new beer brewed by the Artois company. I got it after reading your comment.

teenie
Activity Score 1894
Copywriter
Blahg's picture

I'm not entirely sure this campaign makes sense, no matter how many times I look at it. :)

Blahg
Activity Score 616
Copywriter
juliangray's picture

nice art direction. the idea, not so much.

juliangray
Activity Score 987
Art Director
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