Also From This Campaign 4
Description
Print advertisement created by Lowe, United Kingdom for Stella Artois, within the category: Alcoholic Drinks.
Peeterman Artois. A different strength from Artois.
Executive Creative Director: Ed Morris
Art Directors: Carl Broadhurst, Simon Morris
Copywriters: Peter Reid, Patrick McClelland
Photographer: Laurence Haskell
Typographer: Dave Towers
Highest Rated
I just can think on what the General CD would say if I come with something like that to his office...

Nice piece of graphic but the 4% is a bit too contrived.
I just can think on what the General CD would say if I come with something like that to his office...
I love these ads, Great standount on the street, it took me ages to see the 4% on the outdoor stuff... it's hard to see when you're not looking for it, but it's a nice 'reward' when you spot it... at first I thought it needed an explanatory line, but now I admire the confidence of only using it on the glass.