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Agency Network: 
Published/Aired: 
May 2011
Steggles:  Egg
Steggles Print Ad -  Egg

Description

Print advertisement created by M&C Saatchi, Australia for Steggles, within the category: Food.

Caption

This is the only time a Steggles chicken is kept in a confined space. We have no cages, just big barns.

Advertising Agency: M&C Saatchi, Sydney, Australia
Art Director: Michael Andrews
Copywriter: Tom McFarlane
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CrackerJackFlash's picture

smart

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

Reality Check's picture

It's an ad that's smart, and maybe even a little wise.

Reality Check
Activity Score 2549
jatoba's picture

Very simple and nice. I love it!

jatoba
Activity Score 32
Art Director
jackmancer2017's picture

Sorry maybe I didn't understand it but that's not a chicken.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Reality Check's picture

You're too clever for your own good, Jack, even by my standards! ;-)

Reality Check
Activity Score 2549
Ron Burgundy's picture

just because your drinking a smoothie, doesn't mean your not eating fruit

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Kuphunda's picture

Yes

Kuphunda
Activity Score 10
Online Journalist at Zodiak Broadcasting Station, Malawi
Bob.C's picture

V clever and simple idea - maybe the slogan and logo didn't need to be on the egg (corner?), but otherwise perfect

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Nike Diesel's picture

Where's the chicken?

Nike Diesel
Activity Score 13718
Art Director
renatonl's picture

nice, maybe copy will be better in the corner. But anyway this ad kick ass!

renatonl
Activity Score 80
Copywriter at Copywriter
Manoma's picture

Beautyful and perfect for me.
Bravo!

(Il love the detail to put the logo on the egg,
very pure... perfect ;-)

Manoma
Activity Score 1108
Copywriter
luispiter's picture

interesante... me gusta, es super simple

luispiter
Activity Score 2756
comunication
Boxey's picture

I disagree with those who think the copy or logo should be in the corner. Keeping it less ad-like adds to its charm. Well done.

Boxey
Activity Score 8879
Melaleuca In-House
Billoughsby's picture

Agree with Boxey – otherwise, it would be template work.

Billoughsby
Activity Score 5154
Art Director |

That's it.

bhuvneshwar.chd's picture

chicken is nicely kept in big barns.

thumbs up.keep going.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

shaun1800's picture

Couldn’t help but lol at the couple of “where’s the chicken” comments on here. If advertising requires a basic level of intelligence these people should give up now.

shaun1800
Activity Score 293
Copywriter
NaciBabuska's picture

agree with Boxey, too.

NaciBabuska
Activity Score 43
Graphic Designer
bobby666's picture

well said shaun 1800. clever ad good execution

bobby666
Activity Score 1462
RMG Connect, India
anxiezhe's picture

Concept is very good, copy is great

anxiezhe
Activity Score 26
Copywriter at 上海 |

come on,idea!

bobby666's picture

well said shaun 1800.
clever ad good execution

bobby666
Activity Score 1462
RMG Connect, India
Glut's picture

good, simple. What else?

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
ace85le's picture

I think it's neat and clean and unconventional.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

brendansparrow's picture

Great concept and execution, the hand-drawn logo really adds to it.

brendansparrow
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