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Statue

Agency Network: 
Published/Aired: 
February 2009
 Statue
 Statue

Description

Caption

It is hard for a statue to live on the streets. Just imagine it for a kid.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Copywriter: Fábio Duarte
Art Directors: Danilo Nagami, Keith Lauer
Photographer: Antonio Wolff, Lux Lab Studio
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scarfinati's picture

Dog one works.

Statue is a stretch. hate three different visual solutions with same headline as well...

scarfinati
Activity Score 843
Art Director
Guest's picture

Does the kid need to be in the photo?

Guest
brain123's picture

You're right. I think it doesn't need the kid.
It might make the ad more powerful since you get to complete the visual in your mind.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Guest's picture

I'm not very sure about layout but the idea is very nice.

Guest
Ad_Man's picture

i would prefer the line as "it is hard to live on the streets", maybe, maybe not. this is missing something, not sure what.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

maashookshee's picture

idea is good . it fall because it went normal or nothing new with the layout .

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

ugh. this is a real stetch. and for a homeless girl, she sure is dressed well in nice clean clothes.

Guest
fermarcks's picture

good design yea

fermarcks
Activity Score 10
Guest's picture

It looks like she passed out while vandalizing the statue. Plus, statues don't really "live." The dog one works much, much better. For this, I'd take a different line with the copy, go "If a statue is treated like this, what treatment will a kid get?" or something like that. Or, like someone else said, just "It is hard to live on the street."

Guest
Guest's picture

I like that idea. Maybe have a statue of a founding father? "If our founding father is treated like this" and so on.

Guest
oshe's picture

Great idea

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

Guest's picture

Holy crap.. you guys hate all the adds... stop bitch´n and do something better instead

Guest
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