Crane

Campaign
Agency Network: 
Published/Aired: 
September 2008
StatoilHydro:  Crane

Description

Print advertisement created by McCann, Norway for StatoilHydro, within the category: Industrial, Agriculture.

Advertising Agentcy: McCann, Oslo, Norway
Creative Director: Atle Skageng
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
Photographer: Jaap Vliegenthart
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Tincho's picture

It looks OK to me, not big deal. Maybe the lay out is a bit boring.
I mean, the photoshop work is nice, but the big white box there with such a long copy is so 80´s.

They could have summed up the idea in a shorter phrase.

Tincho
Activity Score 1093
Art Director
Wyvie's picture

ROFL. Storing the carbon dioxide underground... Um... Doesn't that sound like a reaaaal bad idea to anyone else? The "geological formations" give way and BAM, there's ten years worth of CO2 in one hit.

Design-wise I don't mind the look, agree on the length of the body copy, but I don't think a giant recycling bin has anything to do with sticking CO2 in some rocks.

Wyvie
Activity Score 76
slip's picture

crapalate

slip
Activity Score 919
designer |

SJB

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