Agency Network: 
January 2011
State Auto Inspection:  The Count
State Auto Inspection Print Ad -  The Count


Life counts for much. Slow down. Crossed zebra lines keep their cruel account. This ad works for both divers and pedestrians: drivers will count their days in prison, while pedestrians will have to be more careful near the roads -- in this case they will not add up to the death count as well.

Print advertisement created by Kaffeine, Ukraine for State Auto Inspection, within the category: Public Interest, NGO.


Life counts for much. Slow down.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director / Copywriter / Illustrator: Dima Tsapko
Log in or register to post comments
tirthomitro's picture

had this idea in head for a long time. but didn't really know what to write...

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

everartz's picture

so, ukrainians are the next formula 1 racers?

Activity Score 7613
Art Director |

| everartz |

TSD Agency's picture

They are already, believe me. Sad, that most of speeders on the streets are people from the government or their relatives...

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

dadada's picture

nice idea

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

celini's picture

Sinceramente, como escriban eso en la calzada y los coches se entretengan en leerlo, se cargan un par de peatones más.

En fin, la idea no está mal. Está bien realizada pero espero que a nadie se le ocurra llevarla a cabo.

Activity Score 90
Vingy's picture

Ehmm es un Print, no es de ambiente

Activity Score 474
Copywriter at Advance
Davirus's picture

Me preocupa la calidad mental que tienes si realmente pensaste que se hiba a ejecutar de esa manera.

Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ]

martois's picture

Great concept, I think copy could work a little harder or be distilled down to 'Life Counts, Slow Down!'

Activity Score 67
Creative Director at Carbon Creative |

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK |

Graphic design Manchester | Website design Manch

miko1aj's picture

great. nothing to add.

Activity Score 3086
CrackerJackFlash's picture

good job.

Activity Score 19604
Creative Director at CrackerJackFlash |

andyStock's picture

Yeah this is OK. Nothing spectacular, but solid.

Activity Score 666
kleenex's picture

Love the idea.

Activity Score 58791
Web Designer/Developer
mr.x's picture

Just when I thought that all the ideas for this subject had been used. Nicely done with the copy.

Activity Score 998
Forsbergs Skola
chaddy velasco's picture

this one is great. love it!

chaddy velasco
Activity Score 95
University of Santo Tomas
Andil's picture

Love the idea, works really well. Made me stop and think.

Activity Score 102
willrust's picture

Agree with Martois, copy not cutting it currently. Otherwise it's a pretty tired avenue (no pun intended).

Activity Score 40
Creative Director at Ogilvy
dbaik's picture

nice job. emotionally.

Activity Score 5
Featured Content

Latest Collections