The Count
Description
Life counts for much. Slow down. Crossed zebra lines keep their cruel account. This ad works for both divers and pedestrians: drivers will count their days in prison, while pedestrians will have to be more careful near the roads -- in this case they will not add up to the death count as well.
Print advertisement created by Kaffeine, Ukraine for State Auto Inspection, within the category: Public Interest, NGO.
Life counts for much. Slow down.
Creative Directors: Anze Jereb, Dima Tsapko
Art Director / Copywriter / Illustrator: Dima Tsapko
had this idea in head for a long time. but didn't really know what to write...
they showed me a picture & i laughed
dignity has never been photographed
so, ukrainians are the next formula 1 racers?
| everartz |
They are already, believe me. Sad, that most of speeders on the streets are people from the government or their relatives...
Sinceramente, como escriban eso en la calzada y los coches se entretengan en leerlo, se cargan un par de peatones más.
En fin, la idea no está mal. Está bien realizada pero espero que a nadie se le ocurra llevarla a cabo.
Me preocupa la calidad mental que tienes si realmente pensaste que se hiba a ejecutar de esa manera.
[ ❤ ] www.davirus.mx
Great concept, I think copy could work a little harder or be distilled down to 'Life Counts, Slow Down!'
Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net
Just when I thought that all the ideas for this subject had been used. Nicely done with the copy.
Agree with Martois, copy not cutting it currently. Otherwise it's a pretty tired avenue (no pun intended).
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