Contradictions, Pale people

Agency Network: 
January 2011
Starburst:  Contradictions, Pale people


Print advertisement created by TBWA, United States for Starburst, within the category: Confectionery, Snacks.


Tropical. But thoroughly enjoyed by pale people who burn easily.
It's a pack of contradictions.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Art Director: Lacey Waterman
Copywriter: Jim LeMaitre
Illustrator: Lacey Waterman
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jackmancer2017's picture

I like the copy but I think the art director, based on this ad, is TBWA unworthy.

HappyHour's picture

Something tells me if the agency name weren't credited these would be getting much lower ratings. I don't really see anything special here. I'm not really getting 'pack of contradictions' as a big idea, and the visual doesn't communicate "Tropical" at all - I had to look closely at the packshot to understand what the copy was even talking about.

Activity Score 2377
TiltedChairCreative's picture

I agree completely. It seems like they clung to the "pack of contradictions" idea without regard to how it fit with the product. And I would by no means call that "extraordinary copy." That's absurd. It's two lines, and it's formulaic. That's not extraordinary copy.

Activity Score 513
Tarquin Biscuitbarrel's picture

Yeah - I'd like to know what makes it a pack of contradictions. I mean, apart from some clever copy.

Tarquin Biscuit...
Activity Score 18
DBB's picture

Great copy !!

Activity Score 1216
luispiter's picture

good copy.. i like it

Activity Score 2756
mdb1974's picture

Premium copy. Serviceable art direction.

Activity Score 411
Art Director
Ron Burgundy's picture

Copy is awesome, I agree the art direction doesn't "own" the copy, perhaps cuz it was under deadline, if not then I definitely recommended the AD go marinate her mind on ffffound

Ron Burgundy
Activity Score 1626
Art Director at Southern California
LeeHarvey's picture

Hehe, her name is 'lazy'....

Activity Score 3043
Creative Director
Ron Burgundy's picture

I knew I've seen this text-ecution before

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Sdb's picture

Like it!

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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