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Cleavage

Campaign
Agency Network: 
Published/Aired: 
April 2014
Star Models:  Cleavage

Description

Print advertisement created by rEvolution, Brazil for Star Models, within the category: Professional Services.

Caption

The cleavage was to blame.
Sexual violence. Denounce the real guilty ones.

Advertising Agency: Revolution Brasil
Chief Creative Officer / Copywriter: Emerson Braga
Creative Director / Art Director: Edson Rosa
Photographer: Diego Freire
Producers: Clarissa Mattos, Leila Santos
Art Buyers: Jean Silva, Marcos Paulo
Account Directors: Vitor Barros, Carlos Pereira
Account Executive: Bruna Vacarezza
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Highest Rated

Marcao's picture

Terrible idea.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
damnson's picture

Who's the guilty one? Are they blaming religion? What is going on here?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

redatorbraga's picture

The other women have no cleavage. So the blame is always the rapist. :)

redatorbraga
Activity Score 117
Creative Director at coywriter |

dcdcdq

damnson's picture

I support the cause, but it's still a very weak idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

NY Belfry's picture

This idea feels rushed.

NY Belfry
Activity Score 1045
Other at City College of Technology
Marcao's picture

Terrible idea.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
VeronicaFranco's picture

I think its a great idea

VeronicaFranco
Activity Score 789
Copywriter
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