Stand up mic

Published/Aired:

July 2006

Posted:

July 21, 2006

Tags

Print Alcoholic Drinks

Description

These ads are for the mass launch of a previously cult pear cider. It is the official cider the world famous Glastonbury festival.

Credits

Advertising Agency: Wwav Rapp Collins, UK

Art direction: Nick Tasker, Dan Buxton

Copywriter: Peter Kew

Creative Director: Nick Schanche

Jul 21, 2006 - 11:46

can someone explain for the americans in the audience? thanks a lot.

mikelite

Activity Score 1031

Copywriter |

• http://mikelightman.com/blog •

Jul 21, 2006 - 12:37

5.5 chips.
I don't think award shows will touch this campaign. It offers nothing new. No much wit or smile, and it sure doesn't break the category. Also, the mic has been used as a visual 'swap' for so many other better things.
Some have bagged the art direction, but I actually don't mind it at all.

chippery

Activity Score 94

Creative Director

Jul 22, 2006 - 22:47

Here’s a metaphor for the beer mike --- What you get after a few hrs. at the Karaoke bar...
“Singing drunks at the mike“.

MADE in the USA

Activity Score 434

Other |

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