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mikelite's picture

can someone explain for the americans in the audience? thanks a lot.

Activity Score 1031
Copywriter |


chippery's picture

5.5 chips.
I don't think award shows will touch this campaign. It offers nothing new. No much wit or smile, and it sure doesn't break the category. Also, the mic has been used as a visual 'swap' for so many other better things.
Some have bagged the art direction, but I actually don't mind it at all.

Activity Score 94
Creative Director
MADE in the USA's picture

Here’s a metaphor for the beer mike --- What you get after a few hrs. at the Karaoke bar...
“Singing drunks at the mike“.

MADE in the USA
Activity Score 434
Other |


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