Stamps campaign, Toucan

Published/Aired: 
March 2007
 Stamps campaign, Toucan
 Stamps campaign, Toucan

Description

Caption

In nature's death sentence, execution occurs while waiting for a decision.
Bureaucracy kills nature. Demand approval for preservation laws of the rain forest.
www.sosma.org.br

Advertising Agency: F/Nazca S&S, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Marco Monteiro
Copywriter: André Kassu
Illustrator: Lobo
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drizae's picture

What beautiful art direction!

drizae
Activity Score 501
Copywriter |

Fail Harder.

jacksonrabbit's picture

what boring art direction.

jacksonrabbit
Activity Score 280
Other
Scam Detector's picture

Can you enlighten us and share your comment in more detail.

Scam Detector
Activity Score 1044
General Manager
seb's picture

I think it's the illustrator we should honour. I've never seen this style before. But anyway, I'm a copywriter. Nonetheless it jumped into my face even in thumbnail-size.

seb
Activity Score 8
Copywriter
Ney Frances's picture

beautiful art direction, but the idea isn´t at the same level! the line is great, but the concept and the image aren´t that good! 5/10 cause they are the best creative agencie in brasil!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

Scam Detector's picture

How can you give a campaign credits based on the agency being the best in Brazil? The prince's shit is just as smelly as the pauper's.
But I guess it happens everywhere. The same campaign for Levi's and Brand-X Jeans will make Levi's win and an ordinary campaign by Weiden+Kennedy will win something just because it's them. Funny world.

Scam Detector
Activity Score 1044
General Manager
Ney Frances's picture

hey dude i´ve lowered their credit cause they are the best agencie in brasil!
my english is bad, and i assume that i´ve written badly!

I was trying to say that as the best agencie in brasil they should think more, got it?

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

sbr's picture

They are not the best one, Almap is. But I do think u're being a bit harsh on them. Most of the copy lose part of its meaning when translated to english.

sbr
Activity Score 143
Art Director
Ney Frances's picture

i´ve seen it in portuguese, and sorry but i prefer F/Nazca!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

sbr's picture

lol, ALMAP ! They both are great.

sbr
Activity Score 143
Art Director
jennywhx's picture

Very Unique and sweet art style, i never seen a similar style before also like seb, and i admiring this.
seldom people can create a very new thing :).

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Rog's picture

Admire the sentiment guys, but... CLUNK!
Nature's turn to suffer for art.
Trying to be too cute.

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

ramen's picture

love this campaign! the stamps of bureaucracy menacing the animals and their environment - very cool! and the art direction is brilliant! only critique - think some of the lines could have been better.

ramen
Activity Score 60
Copywriter
shaft_drive's picture

damn! sexy illustration. Cheers, lobo - and whoever directed you. Rog, why don't you ask your boyfriend to start useing some lube for a change - so you won't be so friggin grouchy, man. I doubt you have even ONE piece in your book that's on par with this.

shaft_drive
Activity Score 273
Creative Director
sbr's picture

lobo is actually the video studio that was in charge of producing the videos for this campaign. They have some amazing works. Here´s the link to their portfolio: http://www.lobo.cx/

sbr
Activity Score 143
Art Director
instinctive traveller's picture

what a laborious line! whatever does that mean? what's happening to good copywriting? http://kettleandmug.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
Have Heart's picture

First off: what a brilliant new look!

The concept with the stamps is pretty nice, I just think the execution is a bit irritating. I just can't see a threat in the black elements.

Have Heart
Activity Score 922
Art Director
picturejockey's picture

Nice work. I can identify with this because I live in Bombay and there are some people who are desperately trying to save the mangroves and other few remaining green places in Bombay but the greedy administrations and the builders are hellbent on cutting down all the trees, erasing all the hills to make houses. Even the gourt gave them permission saying "Cut the mangroves if you have to." Now who is to decide the definition of "if you have to"

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

picturejockey's picture

Nice work. I can identify with this because I live in Bombay and there are some people who are desperately trying to save the mangroves and other few remaining green places in Bombay but the greedy administrations and the builders are hellbent on cutting down all the trees, erasing all the hills to make houses. Even the gourt gave them permission saying "Cut the mangroves if you have to." Now who is to decide the definition of "if you have to"

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

picturejockey's picture

Nice work. I can identify with this because I live in Bombay and there are some people who are desperately trying to save the mangroves and other few remaining green places in Bombay but the greedy administrations and the builders are hellbent on cutting down all the trees, erasing all the hills to make houses. Even the gourt gave them permission saying "Cut the mangroves if you have to." Now who is to decide the definition of "if you have to"

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

lsadunb's picture

Beautiful campaign. The movie is even better. And that's probably the best headline of the 6.

lsadunb
Activity Score 569
Copywriter
mrtalented's picture

the stamps of bureaucracy have anything to do with the idea? the illustrations look nice but not quite meaningful to me. sorry.

mrtalented
Activity Score 2169
Creative Director
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