Stamps campaign, Monkeys

Published/Aired: 
March 2007
 Stamps campaign, Monkeys
 Stamps campaign, Monkeys

Description

Caption

The law for the conservation of the rain forest has been in the dead letter file for 13 years. Premonition?
Bureaucracy kills nature. Demand approval for preservation laws of the rain forest.
www.sosma.org.br

Advertising Agency: F/Nazca S&S, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Marco Monteiro
Copywriter: André Kassu
Illustrator: Lobo
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Joseph Campbell's picture

Wow. I am blown away by the art direction and the illustration. Where can I find this wunderkind, Lobo? The idea itself is pretty straightforward, if not bland: demand that lawmakers stop dicking around. This is a perfect example of an art director saving the creative team's ass.

Joseph Campbell
Activity Score 190
Creative Director |

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I've decided I hate signatures.

Jet Propulsion Lab's picture

Let's hope he can save the entire rain forest, too, while he's at it.

FANTASTIC ART DIRECTION.(and I rarely type in all caps)

Jet Propulsion Lab
Activity Score 10669
Copywriter
Rog's picture

It's all about the art direction.
That's why it fails.

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

Vicky's picture

Great idea, Great art direction, these one makes me envious...

Vicky
Activity Score 375
Creative Director
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