Stamps campaign, Jaguar

Published/Aired: 
March 2007
 Stamps campaign, Jaguar
 Stamps campaign, Jaguar

Description

Caption

In the food chain of the rain forest, the rubber stamp is the principal predator.
Bureaucracy kills nature. Demand approval for preservation laws of the rain forest.
www.sosma.org.br

Advertising Agency: F/Nazca S&S, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Marco Monteiro
Copywriter: André Kassu
Illustrator: Lobo
Log in to post comments
Rog's picture

The only execution that comes anywhere close to getting an emotional response.

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

slim's picture

Couldn't agree more.
In this one, the line is clear and the idea is supported rather than overwhelmed by the stunning art direction.

slim
Activity Score 1047
Copywriter
Twombl's picture

"Bureaucracy kills nature" is the line.
This campaign deserves important awards. I hope so.

Twombl
Activity Score 180
Copywriter
pindaro's picture

bravo!!!

pindaro
Activity Score 518
Creative Director |

www.pindaro.info

quinonesanibal's picture

I think the whole campaign is pretty strong. Copywriting is as superb as the Art Directon. The idea of the stamps closing in to the creatures, taking away their enviorment is amazing. Maybe it wouldn't have worked as well with real images. The illustration and art direction really takes the idea up another notch. I hope judges get behind this campaign. Another great example of the creative power of Brazil.

quinonesanibal
Activity Score 57
Copywriter
Guest's picture

Wow, this got an award? Was it for the courage to tackle such a bland assignment?

Guest
velle's picture

a mob of chops (insert a representation of the enemy) closing in to kill a big cat (insert a representation of wildlife)

velle
Activity Score 1526
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement