Description
Print advertisement created by Leo Burnett, Hong Kong for Staedtler, within the category: Office Equipment.
Where it all begins.
Executive Creative Director: Connie Lo
Creative Directors: Miranda Shing, Adrian Lam
Copywriter: Fanny Lau
Art Director: May Chan
Creative Director / Copywriter: Wen Louie
Photographer: Stephen Cheung
Photo Retoucher: Henry Chan
A similar thing was done before though. I do not recollect if it was an ad. Makes a 'point' though.
good art direction & execution
Designer Don't Do Different Things
They Do Things Differently
http://www.campaignbriefasia.com/2012/04/leo-burnett-hong-kong-illustr...
Credits - Executive Creative Director: Connie Lo.
Creative Directors: Adrian Lam, Miranda Shing
Copywriters: Fanny Lau, Wen Louie. Art Director: May Chan.
Photographer: Stephen Cheungyikping.
Photo Retoucher: Henry Chanhungkit.
Support and Acknowledgement: Dalton Ghetti
Beautiful campaign. Seen the technique before. But there is great synergy with the copy here that just works so well.
Rip off from the artist dalton ghetti ! Sorry no new creative idea here, just a recycling work but the line is good...
Disgraceful. Don't let people away with this: http://oddstuffmagazine.com/extraordinary-art-on-pencil-tips-by-dalton...
There is credit and acknowledgement form the original artist by the way...
I agree. If they have the permission of the artist or the artist created the work then there is nothing being 'gotten away with'.
very nice campaign. but the truth it that all begins in the mind.
@Seen1tb4 why is it disgraceful? The artist from your link was part of this campaign.
Cicero Magazine has done something similar last year!
http://www.behance.net/gallery/PENCILHEADS-CICERO-MAGAZINE/1239963
I didn't think it was really that great to begin with, and the fact that it's already been done makes it even less likeable. Sorry.
http://blog.wanken.com/11807/incredible-pencil-carvings-by-dalton-ghetti/
So if they used a pencil sculpture of Dalton Ghetti, where's the art direction?
And once again an idea by an artist was stolen by advertisers. This is supposed to be the creative industry, right? Sigh.
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