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Church

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Leo Burnett, Hong Kong for Staedtler, within the category: Office Equipment.

Caption

Where it all begins.

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Miranda Shing, Adrian Lam
Copywriter: Fanny Lau
Art Director: May Chan
Creative Director / Copywriter: Wen Louie
Photographer: Stephen Cheung
Photo Retoucher: Henry Chan
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ZeSheep's picture

A similar thing was done before though. I do not recollect if it was an ad. Makes a 'point' though.

ZeSheep
Activity Score 174
Copywriter at Mumbai
salil.sharma's picture

good art direction & execution

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

pandagun's picture

http://www.campaignbriefasia.com/2012/04/leo-burnett-hong-kong-illustr...

Credits - Executive Creative Director: Connie Lo.
Creative Directors: Adrian Lam, Miranda Shing
Copywriters: Fanny Lau, Wen Louie. Art Director: May Chan.
Photographer: Stephen Cheungyikping.
Photo Retoucher: Henry Chanhungkit.
Support and Acknowledgement: Dalton Ghetti

pandagun
Activity Score 12
Other
somecopywriter's picture

Beautiful campaign. Seen the technique before. But there is great synergy with the copy here that just works so well.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
lesinconnus's picture

Rip off from the artist dalton ghetti ! Sorry no new creative idea here, just a recycling work but the line is good...

lesinconnus
Activity Score 33
Seen1tb4's picture
Seen1tb4
Activity Score 3
Art Director
connection_67's picture

There is credit and acknowledgement form the original artist by the way...

connection_67
Activity Score 18
Art Director
newblake's picture

I agree. If they have the permission of the artist or the artist created the work then there is nothing being 'gotten away with'.

newblake
Activity Score 49
Art Director
rudrodesigner's picture

Good job...........

rudrodesigner
Activity Score 11
Graphic Designer
killazol1's picture

great concept. excellent use of pencil sculpture

killazol1
Activity Score 354
zebraxas's picture

very nice campaign. but the truth it that all begins in the mind.

zebraxas
Activity Score 88
Copywriter
Mantufayo's picture

Love it!

Mantufayo
Activity Score 580
Creative Director
Saikia's picture

Super work...

Saikia
Activity Score 51
Creative Director at M&C Saatchi |

www.sanjeevsaikiaart.blogspot.com

kleenex's picture

great idea.

kleenex
Activity Score 53172
Web Designer/Developer
AlvarezArt's picture

@Seen1tb4 why is it disgraceful? The artist from your link was part of this campaign.

AlvarezArt
Activity Score 82
Creative Director
Kymechow's picture

Cicero Magazine has done something similar last year!

http://www.behance.net/gallery/PENCILHEADS-CICERO-MAGAZINE/1239963

Kymechow
Activity Score 2
alausa's picture

^^cool stuff.

alausa
Activity Score 1420
Creative Director at Noah's Ark
jackblack's picture

I didn't think it was really that great to begin with, and the fact that it's already been done makes it even less likeable. Sorry.

jackblack
Activity Score 2357
Art Director
tchellob's picture

http://blog.wanken.com/11807/incredible-pencil-carvings-by-dalton-ghetti/

So if they used a pencil sculpture of Dalton Ghetti, where's the art direction?

tchellob
Activity Score 9
bakamono's picture

ZzzzzZZZzz

bakamono
Activity Score 1002

because therefore it is

Fernando Montero's picture

It could be better, but I liked.

Fernando Montero
Activity Score 121
ffffffwhat's picture

And once again an idea by an artist was stolen by advertisers. This is supposed to be the creative industry, right? Sigh.

ffffffwhat
Activity Score 261
Art Director
kevin.slep's picture

disculpe cual es el tema de esa publicidad?

kevin.slep
Activity Score 2
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