Fiberride, 3

Agency Network: 
April 2010


Print advertisement created by NPP, Sweden for Stadsnat, within the category: Electronics, Technology.


100 Mbit to your home

Advertising Agency: NPP Advertising, Stockholm, Sweden
Art Director: Claes Dickens
Copywriter: Gunilla Eriksson
Illustrator: XL Minds
Photographer: Niklas Hoflin
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Prof's picture

why is daily work being posted here? i no way is this creative.

Activity Score 1449
Copywriter |

Quite really.

ivan's picture

New agency, let's give them a break. :)

Creative Director at Ads of the World
Boxey's picture

It's tough to conceive of internet, tv, and phone as an amusement park when they are standard parts of life these days. And that's even before adding a concept to that faulty foundation.

Activity Score 8879
Melaleuca In-House
bakamono's picture

Up and down, is the last thing I want from my internet connection. At some point you just get sick.

Activity Score 1002

because therefore it is

hmaffia's picture

bad art, bad concept, bad...

Activity Score 746
Copywriter at Universidade de Brasila |

kleenex's picture

I think it looks nice.

Activity Score 52778
Web Designer/Developer
Billoughsby's picture

What could have taken it up a half level: The Fiberride header should have been lovingly crafted -- maybe a little retro, and modeled. It looks too much like a pure Illustrator warp filter job kicked out in five minutes.

Not awful, not great.

Activity Score 5150
Art Director |

That's it.

tirthomitro's picture

ivan... u'r partial and it is showing!!!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ivan's picture

Partial to what? I don't think so, at least I'm not aware of it.

Creative Director at Ads of the World
dadada's picture

the idea isn't outstanding but it deliver the message

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

YJ's picture

I don't want my internet to be a roller coaster. I want stability and consistency. Also, the artwork is just not very good. The photo has no life to it. It looks as though you just went up in a helicopter and clicked one shot and that's the one you used. There doesn't appear to be any color adjustments or just plain oomph to the image. The roller coaster has no life either. Hire a good 3D artist and let them go to work. There should be some more detail, and there should be some supports for the coaster as well.

If you had budget concerns, then I guess it's passable (even though I don't agree with the concept). But there are always hungry artists, illustrators, photographers and animators that will work within your budgetary constraints. You just have to go out and find them.

Activity Score 375
Art Director