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John Huerbert II's picture

this is the most awesomest idea ever. eventhough i've seen stadiums during the night before this has a deep understanding of the inner child who once was young. in a childish way.

John Huerbert II
Activity Score 44
popdistortion's picture

Insanely simple. Great thinking.

popdistortion
Activity Score 1592
ChuckNorris's picture

Okay idea.

Just a simple twist. Don't see why you guys find it soo "awesome".

ChuckNorris
Activity Score 834
Creative Director
adabortion's picture

Good idea, wrong execution. Look at how the lights affect the foreground!!! Insanely wrong!!!

adabortion
Activity Score 615
Creative Director
KooKooMan's picture

What wrong?

KooKooMan
Activity Score 2
Art Director
fifthbullet's picture

the lighting, the floor where the light fall on is dark, where there's no light is bright.
i don't get why most of the ad must darken the four corner, some sort of award winning formula?

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

fersvax's picture

It's a simple photographic effect that brings the center odf attention out. Not an award winning formula (effective, by the way)

fersvax
Activity Score 1239
Creative Director |

FER.

Justin's picture

Simple twist, brilliant idea.

There definately is something weird about the lighting in the foreground tho.

Overall, fantastic work.

Justin
Activity Score 176
Art Director
PeteHH's picture

Good idea, just not flooring. And the lighting sucks.

PeteHH
Activity Score 202
Copywriter
Punker's picture

I must be dumb, I don't get it. maybe 'cause I've never heard of Kipsta... someone explain pls?

Punker
Activity Score 84
Graphic Designer
LAZ's picture

turning it all, upside down. i like.

LAZ
Activity Score 288
Art Director
Mtl Dave's picture

There's a promblem with the light but it's a great good looking concept.

Mtl Dave
Activity Score 274
Other
Punker's picture

PLS EXPLAIN IT TO ME...IT'S DRIVING ME CRAZY!!

Punker
Activity Score 84
Graphic Designer
ivan's picture

The lights are pointing towards the streets, therefore promoting street football.

ivan
Creative Director at Ads of the World
Punker's picture

oh right... hang on while I switch my brain on..silly me

Punker
Activity Score 84
Graphic Designer
fredo's picture

Great idea, bad execution.

fredo
Activity Score 30
Art Director
Heads's picture

Decent idea. Not great.

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

cooties's picture

Superb

cooties
Activity Score 180
Other
Desi's picture

John Hubert 2, u make me laugh with your comment: deep understanding of the inner child who once was young

Idea is great, but I don't think the creatives were going that deep in search of their inner child.

Congrats Y&R Paris, in a world of mediocrity, this is a fresh one.

Desi
Activity Score 1042
Sick-of-adS's picture

OK cool... like it

Sick-of-adS
Activity Score 250
Art Director
creativelefty's picture

somehow i suspect JH2 is linked to Y&R.

creativelefty
Activity Score 50
Creative Director
maharaja's picture

it's an excellent idea. But i don't think the headline is required at all ('playground is everywhere').

maharaja
Activity Score 36
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