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Strawberies

Campaign
Agency Network: 
Published/Aired: 
May 2016
Stabilo: Strawberies

Description

Whether reading for an exam or work, reviewing long pieces becomes easier with Stabilo markers. This campaign shows that important words grab our attention when properly highlighted, making it easier to go back for a second read.

Print advertisement created by FCB, Portugal for Stabilo, within the category: Office Equipment.

Advertising Agency: FCB, Lisbon, Portugal
Creative Directors: Luís Silva Dias, Edson Athayde
Copywriters: Viton Araújo, Victor Afonso
Art Directors: Eduardo Tavares, Gonçalo Martinho
Post-Production: Paulo de Almeida
Post Production Company: Magma Image
Account Director: Carlos Baptista
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Mytwocents's picture

I see where this is going but it doesn't really work for me. The only one that actually grabs your attention (Cleavages) is pretty sexist.

Mytwocents
Activity Score 285
Copywriter
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