Highlighted, Maria Antonieta

Campaign
Agency Network: 
Published/Aired: 
January 2012
Stabilo:  Highlighted, Maria Antonieta

Description

Print advertisement created by Y&R, Chile for Stabilo, within the category: Office Equipment.

AdvertisingAgency: Prolam Y&R, Santiago, Chile
Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Illustrator: Salamanca
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andylefty's picture

It's difficult to criticise this. It's nice, especially the art.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
vlwk's picture

Here's a tagline - "Pointing stuff out like a Boss."

vlwk
Activity Score 154
Hadrons's picture

Very good !

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

danielchapman's picture

Wow. Nice ad, staggeringly detailed and polished artwork.

danielchapman
Activity Score 292
Roger Keynes's picture

Question. Does this idea need the highlighted name on paper?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

mr.x's picture

yes

mr.x
Activity Score 998
Forsbergs Skola
nepotiums's picture

'Always sticks out from the rest.'

nepotiums
Activity Score 251
Copywriter
thedesignaddict's picture

Salamanca is really an amazing artist.

Simple clear concept. Personally, I think it needs the highlighted name to cover 'the dummy factor'.

Great work.

thedesignaddict
Activity Score 5403
Art Director at Freelance
contact77's picture

Stabilo Boss is the Brand, but who's the Client that can back up these ads? Mega production highlighter ads? i would really like to see the media plan and the clients signature on it. And if there really is such a client. By the way, it's funny how tons of ghost ads begin to appear right before Cannes. Go figure...

contact77
Activity Score 35
Art Director
Hadrons's picture

Beautiful illustration. Outstanding as a matter of fact

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ordozgoiti's picture

The illustration blew me away.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
pez's picture

amusing and amazing!
impressive illustration!

pez
Activity Score 1804
Creative Director
Nike Diesel's picture

Wow! I'm truly amazed. Superb work.

Nike Diesel
Activity Score 13718
Art Director
ad6426's picture

Great artwork. And it really does highlight Marie Antoniette.

ad6426
Activity Score 103
abake's picture

I like it, although I would've liked to see the name highlighted with a little bit more of text around it.

abake
Activity Score 1262
RMG Connect Colombia
Donald Draper's picture

This is great, I love it

Donald Draper
Activity Score 137
Creative Director
kleenex's picture

great art.

kleenex
Activity Score 58791
Web Designer/Developer
mariachifunky's picture

Ogilvy Guatemala already did this!

mariachifunky
Nike Diesel's picture

Please provide a link for us :)

Nike Diesel
Activity Score 13718
Art Director
CABAZORRO's picture

CANNES...

CABAZORRO
Activity Score 366
graphic
marushiao's picture

Perfect!

marushiao
Activity Score 8
Editor
Eight's picture

WOW. Great job.

Eight
Activity Score 148
Production Manager
deadlinecanwait's picture

Good One :)

deadlinecanwait
Activity Score 109
Art Director
chuckieT's picture

Another great highlighter ad. There seems to be one in Cannes every year. Some years there are two. I am sure I will see this in some annuals. However, I have still never seen a highlighter ad in real life. Strange.

chuckieT
Activity Score 680
Creative
Walhaala's picture

this is art, not ad. The ad-part is bad, the art-part is wuuuuuhhhuuuuuu!

Walhaala
Activity Score 39
Copywriter
jmcon's picture

I think this ad does a terrific job of appealing to the audiences emotional appeals. The artwork is wonderful and really grabs your attention. Great to see such wonderful ad work coming out of Chile. Truly a great advertisement.

jmcon
Activity Score 4
CuriousPencil's picture

Flawless illustration. Minor gripe with the fact that the strip of paper with the highlighted text has already been cut out and is sitting above and apart from the illustration; if it is already 'captioning' the picture in this way, there's no need to highlight. That aside, these are all truly gorgeous, and only the child in me wants to see a 'Waldo' version.

CuriousPencil
Activity Score 4225
Copywriter
federicoq's picture

awesome.

nothing to say.

federicoq
Activity Score 43
alaaelalfi's picture

Amazing art direction .. Weldone

alaaelalfi
Activity Score 40
Art Director at UPS
MicheleVirgilio's picture

Great. Direct

MicheleVirgilio
Activity Score 2617
tirthomitro's picture

check out JWT India's ad for Luxor Highlighter pens... it kicks balls
this one hardly stands a chance.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kionamarie's picture

i love how they executed the idea..

kionamarie
Activity Score 10
Other at Polytechnic University of the Philippines
antonio jeno's picture

Maravillosa ejecución.

antonio jeno
Activity Score 16
Readactor
ffffffwhat's picture

Sweet

ffffffwhat
Activity Score 261
Art Director
chinaski's picture

There are two Dutch flags.

chinaski
Activity Score 951
Copywriter
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