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Cleavage

Campaign
Agency Network: 
Published/Aired: 
May 2016
Stabilo: Cleavage

Description

Whether reading for an exam or work, reviewing long pieces becomes easier with Stabilo markers. This campaign shows that important words grab our attention when properly highlighted, making it easier to go back for a second read.

Print advertisement created by FCB, Portugal for Stabilo, within the category: Office Equipment.

Advertising Agency: FCB, Lisbon, Portugal
Creative Directors: Luís Silva Dias, Edson Athayde
Copywriters: Viton Araújo, Victor Afonso
Art Directors: Eduardo Tavares, Gonçalo Martinho
Post-Production: Paulo de Almeida
Post Production Company: Magma Image
Account Director: Carlos Baptista
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Highest Rated

TheBear's picture

I don't think this is going to win. The category requieres better copy, better concepts, better art, better situations and it doesn't feel natural for the brand.

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

talkingisfree's picture

winner

talkingisfree
Activity Score 2712
Art Director
TheBear's picture

I don't think this is going to win. The category requieres better copy, better concepts, better art, better situations and it doesn't feel natural for the brand.

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

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