The Health Pledge, Rashel

Agency Network: 
October 2009
St Vincent's Hospital:  The Health Pledge, Rashel


Print advertisement created by Intermark, United States for St Vincent's Hospital, within the category: Health.


Make a pledge to live a healthier life to those you love. In honor of that pledge we are offering $99 mammograms.

Advertising Agency: Intermark Group, Birmingham, USA
Creative Director: Keith Otter
Art Director: Rob Hardison
Copywriter: Brent Davis
Photographer: Jason Wallace
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morse's picture

Quite boring overall. Good photography, but not great.

Activity Score 18159
Art Director |

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gioborde's picture

x tremeley there no filter here?

Activity Score 1385
Art Director at LEO BURNETT |


firebug's picture

minus 1

Activity Score 1113
pencilreturns's picture

Not worth second glance

Activity Score 99
Creative Director
LatinoGraphics's picture

Come on guys!

We are talking about a Classic Black & White picture (which its always sober) with the Pink Color of "The Breast Cancer Association" I see a very sober simple ad that just reflects the "Less is More" technique, which attracts the eye of the customer by not making it hard and tired to the eye (that way the designer gets the point across and the reader its attracted by the ad) unlike many other great modern art-work that only overpower their great sense of art, and it drowns their creativity. The fact that they are repetitive and monotone across the board makes it easier for the clients.

Also the line "I Pledge my _______" is a solemn vow that women are making to their families and friends, it's a very touchy subject that needs to be respected. Yes it is a marketing ad, but behind the "facade" of a $99.00 mammogram there is a solemn pledge to do so, and I know women that either went through that and are survivors and many who have passed.

I respect everyone of you as a colleagues or just human beings and I hope you can respect and admire the work of whomever designed, photographed, directed and produced this project.

keep up the good work.

God Bless You.

Activity Score 7
Graphic Designer
Guest's picture

The black and white with a hint of one color is very striking and will always be striking.
As long as it's not done too often.

The concept is heartfelt, and geared towards a certain market.

May I remind the audience that working on concepts for healthcare is tricky. It has to be simple and non offensive in any way. Black and white photos solve some of these problems, but I'm sure there was several ideas lined up for this campaign and this one "worked best" for the client/designer relationship.

It focuses on women over 30-40 because chances of getting breast cancer increase dramatically
it's personal and has a simple message.

Marketing healthcare can seem pretty boring, but the message is important and is read very well with this series.

Good Job

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