Agency Network: 
Published/Aired: 
August 2009
St Matthew-in-the-City:  Wine

Description

Print advertisement created by M&C Saatchi, New Zealand for St Matthew-in-the-City, within the category: Public Interest, NGO.

Caption

The Gospel. Truth?

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director: Todd Waldron
Creative Director: Paul Taylor
Art Directors: Rene Van Wonderen, James Bowman
Copywriters: Ben Pegler, Leon Hayward
Retoucher: Woody, The Lounge ()()()()
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Highest Rated

Guest's picture

What's it advertising?

Guest
iT-iS-i's picture

i don't have words for this...

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

no comments for this

Guest
alexander_bickov's picture

This idea may cause a conflict

alexander_bickov
Activity Score 3281
naneenya's picture

While this may prove to be controversial, I also believe that it shows creativity and fresh thinking. And, even if it makes people angry, people will remember that name. Success, no?

naneenya
Activity Score 4
Other at Ogilvy & Mather
shahidali's picture

what do u want to associate with?
advertisement is not just about remembering. we all remember hitler.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

naneenya's picture

True - but not all advertising is equal. What is the point of this campaign? It seems to me that when a campaign is so blatantly controversial, the agency/client WANTS it to stir people. Guaranteed, this agency knows what they're doing. It's a good sign if your campaign gets talked about, even if that talk is not praise.

naneenya
Activity Score 4
Other at Ogilvy & Mather
bayron1989's picture

Yo de ti, no utilizaría imagenes religiosas, siempre generan polémica en cualquier cultura. Eso depende tambien.

bayron1989
CurryJ's picture

Dangerously scandalous...

CurryJ
Activity Score 949
Copywriter |

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I think; therefore I am

Guest's picture

What's it advertising?

Guest
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