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September 2009
St Matthew-in-the-City:  Pet
St Matthew-in-the-City Print Ad -  Pet

Description

Print advertisement created by M&C Saatchi, New Zealand for St Matthew-in-the-City, within the category: Public Interest, NGO.

Caption

Don't forget to get your pet blessed.

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Art Director / Copywriter: Nicci Doak
Retouchers: Diane Gifkins, Woody
Account Managers: Jo Harwood, James Johnston
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RAM KATE's picture

Somebody has to tell me about this Anglican Church in New Zealand link to pets. The visuals shows a hawk about to grab a guinea pig or whatever species it belong to for food. How come pets can be blessed this way. Is it that you get your pets on a Sunday to avoid such thing happens to them? I am confused.

RAM KATE
Activity Score 763
Copywriter at Marketing |

RAM KATE

LeeHarvey's picture

Man it's just a joke, it's World Animal Day, do something special for your pet, like saying a prayer... Funny!

LeeHarvey
Activity Score 3045
Creative Director
RAM KATE's picture

Thanks Mr. Lee. However, there are other ads also on St. Mathew-in-city, is it a prestigious or a high profile Church?

RAM KATE
Activity Score 763
Copywriter at Marketing |

RAM KATE

A stranger abroad's picture

It's a big church near the middle of town. Like many (most?) churches they run active social and charity programs as well as services, running various programs for the poor, the homeless and other people in need.

They are a charity client of the agency, taken to support a good cause, and because they offer creative opportunities.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

Apparently, animals can be blessed once a year: americancatholic.org/Features/francis/blessing.asp

The artwork & message is clear- not over the top, shocking, disturbing, grungy or dark. Here's to shocking simplicity.

Guest
bvital's picture

too layered

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

warreno's picture

Cute image, but a goofy premise; does blessing your guinea pig guarantee it gets into heaven? (Is there an animal heaven? Does it include mosquitoes and cockroaches?)

Or is the guinea pig about to be eaten here one of the animals that didn't get blessed?

Isn't "god" a little too busy to care about rodents?

...Hmm, given the sorry state of world affairs, maybe that's all "god" is concerned with.

Anyway, I like the graphic but think the idea -- blessing a pet -- is just silly.

warreno
Activity Score 222
A stranger abroad's picture

Official church doctrine holds that only humans get into heaven. Or hell for those churches that believe in hell (not all Christian Churches do). So humans go to heaven, but chimps whom we share over 98% of our dna with do not, okay? For some reason God has decided to grant immortality to one group of apes he created, but not to another group of apes he created. According to most religions, we are just soooo special it is not even funny. Heck we are the second most important thing in the whole universe next to God him/her/itself. This is described by most religious folks as being 'humble'.

A blessing does not confer entry into heaven (either for a human or an animal). Only grace or works or predestination (depending which set of beliefs one subscribes to) does that. A blessing is just that. A ceremony that asks God to grant blessing, which is apparently a good thing to have.

Many churches offer blessings for pets and other animals, a tradition that goes back at least to St Francis of Assisi. Perhaps further.

A stranger abroad
Activity Score 427
Copywriter at Singapore
crocodile ghandi's picture

weird even for atheist

crocodile ghandi
Activity Score 29
crocodile ghandi's picture

weird - even for atheist

crocodile ghandi
Activity Score 29
Guest's picture

Yes. The eagle has been blessed with a meal.

Guest
iambusy's picture

i like the last comment.

iambusy
Activity Score 2219
Copywriter |

busy.

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