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Published/Aired: 
August 2009
St Matthew-in-the-City:  Fish
St Matthew-in-the-City Print Ad -  Fish

Description

Print advertisement created by M&C Saatchi, New Zealand for St Matthew-in-the-City, within the category: Public Interest, NGO.

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director / Creative Director: Todd Waldron
Head of Art: James Bowman
Senior Art Directors / Senior Copywriters: Alex Dyer, Colin Mitchell
Designer: Woody
Account manager: Jo Harwood
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Highest Rated

joelapompe's picture
joelapompe
Activity Score 4011
Guest's picture

The line throws me a bit. It's a bit clunky. Not sure what it really is getting at.

Guest
federo's picture

JAJJAJAJAJAJAJAJAJJ
really funny

federo
Activity Score 775
advertising agency
Guest's picture

POOR ART, goddamnit

Guest
Guest's picture

good one!!! jajajajajjaa

Guest
Guest's picture

Pirate of the Caribbean

Good. Very funny.
Although is very edgy idea
in terms of religion. I think you
did it.

Very good guys.

Guest
Grace Bastien's picture

ha ha... I thought they were selling frozen fish or something.
oooops.

Cute ad.

Grace Bastien
shahidali's picture

the previous st matthew ads were better.
http://adsoftheworld.com/media/print/st_matthewinthecity_catering

here we're using visual pun of a globally recognized structure. too cheap a pun compared to the previous series.

shahidali
Activity Score 4037
Dhaka, Bangladesh |

shahid

A stranger abroad's picture

I like the strategy better than the execution.

It is a provocative and intelligent strategy, a Church wanting to talk about whether the gospels are literally true or more allegorical. As it is a CoE church, I am guessing they are of the latter opinion btw. And personally I support anything that battles Biblical Fundamentalism.

But I think such a provocative strategy is let down by what is, when it comes down to it, a cheap gag.

A stranger abroad
Activity Score 427
Copywriter at Singapore
tirthomitro's picture

edgy is the word.
pretty neat.

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

joelapompe's picture
joelapompe
Activity Score 4011
Guest's picture

we love the idea
hate tha art work..

Guest
Guest's picture

I like the idea but the art direction, no way!

Guest
sharonjackson's picture

I think this is a scream. I love it. Christians must see the gentle humour...has it been done before? Yes. Has it been done better? Probably not.

This is for a progressive Anglican Church in New Zealand. If the church of my childhood had that edge and sense of humour, I would likely still be going.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

sharonjackson's picture

I think this is very funny. I love it. Christians must see the gentle humor...has it been done before? Yes. Has it been done better? Probably not.

This is for a progressive Anglican Church in New Zealand. If the church of my childhood had that edge and sense of humor, I would likely still be going.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

Guest's picture

"I just saw a grouper this big". The American Advertising Awards. The Book . Volume 111.
Client: Dive Key Largo. Art: Micheal Echard. Copy: Tim Haplin.

It's just not my word. It's Gospel.

Guest
kumarg's picture

"I just saw a grouper this big"
American Advertising Awards. The Book. Volume 111
Client: Monroe County Tourism.
Art: Don Eighmie
Copy: Art de Rojas

And that's not just my word. Its gospel.

kumarg
Activity Score 4
Copywriter
opposite of u's picture

great stuff..

opposite of u
Activity Score 301
copywriter
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