Raggers' collection

Campaign
Agency Network: 
Published/Aired: 
August 2010
St. Mary's College:  Raggers' collection

Description

Art Directors: Sudhakar E.

Print advertisement created by JWT, India for St. Mary's College, within the category: Education.

Caption

Presenting the raggers' collection 2009.

Advertising Agency: JWT Mindset, Hyderabad, India
Copywriters: Jitendra B. Lulla, Mark Samuel
Creative Director: Mark Samuel
Photographer: Satya Prabhu
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Highest Rated

Guest's picture

ITS A BLANTANT LIFT OF HARVEY NICHOLS. SHOCKING, SHOW SOME INDIVIDUAL CREATIVE TALENT NEXT TIME.

Guest
Guest's picture

Works well as an ambient. Nice insight and art direction though.

- Prasad Baggi

Guest
elnietodeNicho's picture

The art direction is too Harvey Nichols for me. But, maybe it's just me.

elnietodeNicho
Activity Score 359
Copywriter at euro rscg beker
Guest's picture

what's going on here?? what's 'tor andar joge"??

Guest
Guest's picture

This is a campaign targeted at Indian youth, primarily college-goers. Ragging in colleges is a punishable offence here, and "Toh andar jaoge" means "You will be in jail". Hence the mannequins dressed in prison-clothes

Guest
ERROR404's picture

well the dress looks very good though :D

ERROR404
Activity Score 766
design akademie berlin, Hochschule für Kommunikation und Design | FH
ideafreak's picture

Guys
upfront the campaign seemed to me as Harvey Nichols' typical root.
But then the catch on proved me wrong
Great work from HYD
Kudos to the team:)

ideafreak
Activity Score 20
Copywriter at TCC Chennai
Guest's picture

ITS A BLANTANT LIFT OF HARVEY NICHOLS. SHOCKING, SHOW SOME INDIVIDUAL CREATIVE TALENT NEXT TIME.

Guest
Misstree's picture

The line at the bottom translates to "If u rag, u go to jail". Scam if ever there was one - 1st, hindi in hyderabad?!? 2nd, an anti-ragging squad in India??? u've got to be kidding me!! who's sponsoring it n who's paying for the ads?!?

Anywez, i'm not against scams as long as they r for a believable product/service. this one's just weird...

Misstree
Activity Score 423
Copywriter |

.............................

Not all who wander are lost.

Guest's picture

I think the ad is great!!!

Guest
Guest's picture

NICE CAMPAIGN. LOOKS NICE.

Guest
smileprakash's picture

hmm, made in india

smileprakash
Activity Score 28
Graphic Designer at instructor
Guest's picture

Accha ad banaaoge, toh cannes le jaaogey

Guest
clayology com's picture

Amazing! but clothes for prison are fashionable..aren't they?;)

clayology com
Activity Score 223
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

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