Tailwind inclusive

Agency Network: 
Published/Aired: 
March 2012
SPW:  Tailwind inclusive
SPW Print Ad -  Tailwind inclusive

Description

Print advertisement created by Y&R, Switzerland for SPW, within the category: Recreation, Leisure.

Caption

Tailwind inclusive. E-Bikes.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Dominik Oberwiler, Martin Stulz
Art Director: Matthias Kadlubsky
Copywriter: Markus Rottmann
Photographer: Paolo Emmanuele
Retouching: Stephan Riederer, Pixelpolish
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kleenex's picture

HUH!?!?!?!?!?!

kleenex
Activity Score 57557
Web Designer/Developer
zen_cah's picture

wind is blowing up. the cyclist is ... going up. so?

zen_cah
Activity Score 72
kalankji's picture

nice tag and ad too

kalankji
Activity Score 229
Blue Apple's picture

Pls Explain

Blue Apple
Activity Score 116
Art Director
manzoordesign's picture

thumps up!

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

antintheplug's picture

What the...? If there's something that makes the bike easier to ride ( giving you the feeling of a tailwind ), then mention it.
How is it supposed to be different to other bikes? Anyway, I think that's the missing piece in the idea.

antintheplug
Activity Score 15
Circus Advertising |

AD 7

antintheplug's picture

... or maybe it's the city it's in? But that wouldn't work... tailwind becomes a headwind on the way back... hmmm

antintheplug
Activity Score 15
Circus Advertising |

AD 7

Milan Solanki's picture

I guess they meant that their E-bike is so easy to ride that you would feel like riding with tailwind (that's why tailwind inclusive)

Milan Solanki
Activity Score 988
Copywriter at Purple Phase Communications
jackblack's picture

Foreigners, stick to your local language and provide a translation. It's less humiliating that way.

jackblack
Activity Score 2346
Art Director
Peter Frank's picture

????? what?

Peter Frank
Activity Score 532
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