Tailor-made bikes, Mountainbike

Campaign
Agency Network: 
Published/Aired: 
May 2011
SPW:  Tailor-made bikes, Mountainbike

Description

Print advertisement created by Y&R, Switzerland for SPW, within the category: Automotive.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Director: Thomas Schöb
Art Director: Lukas Wietlisbach
Copywriter: Andy Lusti
Photographer: Raphaela Pichler
Retouching: AschmannKlauser
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pez's picture

I think execution could be better. It would make it greater to se him in a real position and not touching the ground. But maybe they wanted to keep it simple, and that's not bad. Idea is clear, and photography is great.

pez
Activity Score 1804
Creative Director
gioborde's picture

Idea is clear? really?, please explain cuz im feeling stupid with this one!

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

Bob.C's picture

Visually better but personally I feel you either make the man the frame of the bike (stop trying to make him look like he's riding it so change his feet) or you let him ride it in a natural position. As a cyclist the current position of the hands makes me think of fixing a wheel or puncture.

I agree with Pez on the great photography (this and the next)

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

toshmr's picture

Please explain

toshmr
Activity Score 129
Guagua
LittleJoe's picture

You customize your bike as you want so it become unique: you are the bike... I think...

LittleJoe
Activity Score 345
Graphic Designer at Torino
SF's picture

i reallllyyyyy dont get this and image is done in a dramatic way!

SF
Activity Score 126
Art Director
ace85le's picture

I like the photography.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

ffffffwhat's picture

Mh, the idea behind it is not bad. As for the visual concept..."man becomes the bike" trick has been done to death in my opinion.
http://www.crossmarks.nl/wp-content/uploads/2007/03/crossmarks-san-shi...

ffffffwhat
Activity Score 261
Art Director
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