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Spoiled

Campaign
Agency Network: 
Published/Aired: 
October 2008
S-Pure:  Spoiled

Description

Print advertisement created by Contract, Thailand for S-Pure, within the category: Food.

Advertising Agency: Contract Advertising, Thailand
Executive Creative Director: Manirat Banthukamphon
Art Directors: Manirat Banthukamphon
Copywriter: Manisa Orprasert
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sloppy4's picture

"spoiled" and "chicken" are two words that should never appear together. perhaps it's the translation.

sloppy4
Activity Score 1492
sean_kladek's picture

spoiled in the sense of getting everything whenever you want. Not the type of message that should be connected with food products of any kind.

sean_kladek
Activity Score 12
Minneapolis College of Art and Design
Roger Daly's picture

SFX: Crickets

Roger Daly
Activity Score 355
Quink's picture

Maybe 'pampered' would have been a better word...

Quink
Activity Score 234
Copywriter
SeanMartin's picture

Pity that, because most people know the real circumstances of how chickens are raised in this industry, this ad comes across as more ironic than anything else.

SeanMartin
shahidali's picture

well done. i like the copy.
don't know the TG, thus can't comment on the merit of communication effectiveness.
Art direction should have some opportunity to make the creative more delicious...

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

teenie's picture

I don't care how cute or clever this headline is supposed to be, people's first impression upon reading this is "spoiled chicken". Mothers are crazy with raw chicken--they'll wash their hands 50 times when cooking chicken just to be sure their kids have 0% chance of getting sick. So you think mothers--the main shoppers--will appreciate the subtle attempt at humour? My guess is guess again.

teenie
Activity Score 1894
Copywriter
Fabio Chaves's picture

Unethical, poor!

Fabio Chaves
Guest commenter's picture

Mmm, spoiled pork.

Guest commenter
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