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Monroe

Campaign
Agency Network: 
Published/Aired: 
December 2010
Spuk:  Monroe
Spuk Print Ad -  Monroe

Also From This Campaign 2

Description

Print advertisement created by BBDO, Germany for Spuk, within the category: Media.

Caption

See the unseen. Spuk stock pictures.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Executive Creative Director: Carsten Bolk
Art Director: Jake Shaw
Copywriter: Florian Birkner
Photographer: Matt Barnes
Account Manager: Liselotte Schwenkert
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velle's picture

is this for realz?

velle
Activity Score 1550
Copywriter
morse's picture

This is fantasy coming true. :) Fun ad.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billoughsby's picture

The two ads loaded thus far -- the alt p.o.v of the iconic shot of depression era workers on the girder, and this one -- are pure brilliance and joy. I'm refreshed.

Billoughsby
Activity Score 5154
Art Director |

That's it.

ivan's picture

The first one was loaded some time ago already as well:
http://adsoftheworld.com/media/print/spuk_pictures_beatles

ivan
Activity Score 6
Creative Director at Ads of the World
Anonymous Author's picture

Love the art, love the angle (of both the concept and the image) but don't love the line which sounds stilted.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

Niiiice.

Guest
TiltedChairCreative's picture

Freaking beautiful. The Marilyn Monroe execution works best.

TiltedChairCreative
Activity Score 513
Guest's picture

She looks demoniac

Guest
Guest's picture

Dear Anonymous Author,
You may not love the line. But it serves the purpose. In fact, the line wasn't requierd. When the visual says it all a line should be kept simple.

Guest
TiltedChairCreative's picture

I think the line could be even simpler. Something like, "unique pictures" or "rare photos" or something like that.

TiltedChairCreative
Activity Score 513
Guest's picture

wink wink

Guest
Guest's picture

Awesome

Guest
jackmancer2017's picture

Not to fond of the tagline but fantastic idea and campaign.

jackmancer2017
Guest's picture

Fabulous campaign idea. Tagline probably works better in German?

Guest
RG's picture

Nice!

RG
Activity Score 184
Copywriter |

RG

LeeHarvey's picture

Me gusto mucho.

LeeHarvey
Activity Score 3045
Creative Director
kripaakar's picture

brilliant idea!!!

kripaakar
Activity Score 522
Administrative
fotdot's picture

I want to like this, but I can't.

fotdot
Activity Score 673
Creative Director
Hiperion's picture

I love it!!!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Cheerriiee's picture

cleverly applied, love it!

Cheerriiee
Activity Score 952
Graphic Designer
SCHIZFLUX's picture

Took me quite some time to figure out what's there on the picture. Had to click to enlarge.

SCHIZFLUX
Activity Score 40
Guest's picture

If you're rating ads without viewing them at full size, you need to quit. Thumbnail view is half the story.

Guest
SCHIZFLUX's picture

It's a method, actually. Normal people to whom ads are addressed do not scrutinize each in a magazine the way professional do - zooming in and zooming out. They page through quickly. If they don't get the gestalt, they just keep moving. Meaning the budget is wasted on them. If not Monroe, I should have at least been able to recognize a human form here. I did not.

SCHIZFLUX
Activity Score 40
LeeHarvey's picture

'Normal people' see the ad full size and will recognize Monroe in a split second Schizflux.

LeeHarvey
Activity Score 3045
Creative Director
SCHIZFLUX's picture

i would play down the sharpness on the grid. something. everything is in focus in this picture, well defined. the result is a flat image.

SCHIZFLUX
Activity Score 40
Dzsoi's picture

Have you seen any thumbnails to zoom into in paper magazines, clever boy?

Dzsoi
Activity Score 8611
Copywriter
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