Description
Print advertisement created by BBDO, Germany for Spuk, within the category: Media.
See the unseen. Spuk stock pictures.
Chief Creative Officer: Toygar Bazarkaya
Executive Creative Director: Carsten Bolk
Art Director: Jake Shaw
Copywriter: Florian Birkner
Photographer: Matt Barnes
Account Manager: Liselotte Schwenkert
This is fantasy coming true. :) Fun ad.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
The two ads loaded thus far -- the alt p.o.v of the iconic shot of depression era workers on the girder, and this one -- are pure brilliance and joy. I'm refreshed.
That's it.
Love the art, love the angle (of both the concept and the image) but don't love the line which sounds stilted.
Write a wise saying and your name will live forever – Anonymous.

Niiiice.
Freaking beautiful. The Marilyn Monroe execution works best.

She looks demoniac

Dear Anonymous Author,
You may not love the line. But it serves the purpose. In fact, the line wasn't requierd. When the visual says it all a line should be kept simple.
I think the line could be even simpler. Something like, "unique pictures" or "rare photos" or something like that.

wink wink

Awesome

Not to fond of the tagline but fantastic idea and campaign.

Fabulous campaign idea. Tagline probably works better in German?
Took me quite some time to figure out what's there on the picture. Had to click to enlarge.

If you're rating ads without viewing them at full size, you need to quit. Thumbnail view is half the story.
It's a method, actually. Normal people to whom ads are addressed do not scrutinize each in a magazine the way professional do - zooming in and zooming out. They page through quickly. If they don't get the gestalt, they just keep moving. Meaning the budget is wasted on them. If not Monroe, I should have at least been able to recognize a human form here. I did not.
'Normal people' see the ad full size and will recognize Monroe in a split second Schizflux.
i would play down the sharpness on the grid. something. everything is in focus in this picture, well defined. the result is a flat image.
Have you seen any thumbnails to zoom into in paper magazines, clever boy?