Situation: When the heat goes beyond all limits, we don't just feel thirsty, but our brain really melts. At this moment, Sprite, being a brand on guard of freshness, is simply obliged to react gracefully at the speed of light. Idea: We created a print that convinces a feeling of a real mirage through an optical illusion and presented it in abnormal heat season.
Print advertisement created by McCann, Kazakhstan for Sprite, within the category: Non-Alcoholic Drinks.
General Manager: Elvira Shaiken
UM Strategic Planner: Maya Ibrayeva
The Coca-Cola Company Marketing Director: Nisa Genc
The Coca-Cola Company Media Manager: Madina Akbiyeva
The Coca-Cola Company Connections, Sponsorships & Partnerships Manager: Nazlı Berberoğlu
The Coca-Cola Company Content Excellence Manager: Nazlı Tüzüner
The Coca-Cola Company IMC Manager: Özlem Eren Hanoğlu
Account Manager: Kamila Tassymbekova
TCCC Brands' Business Leader: Ayman Kapanova
DTP Department Director: Igor Karinyan
Designer: Askar Sergaziyev
Art Director: Sergey Starykh
Creative Group Head: Azatkhan Uxikbayev
Creative Director: Mikael Karapetian