There is sleep, and then there is great sleep. Like the kind only a very comfortable Sleepwell mattress can give. So when you are in the middle of this peaceful slumber, the last thing you want is for something to wake you up. Especially an alarm clock ringing away on your bedside. You then are forced to save your precious sleep in any way necessary. Which, in this ad's case, is turning the loud alarm clock into a quiet work of art.
Print advertisement created by Dentsu, India for Springwel, within the category: House, Garden.