Advertisement
Log in to post comments
miko1aj's picture

funny campaign. It's very rare to see something good in butter ads.

miko1aj
Activity Score 3086
My_friend_Goo's picture

I love it

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
Guest's picture

oh,it‘s 好

Guest
copylad's picture

NEAT.
SIMPLE
BRILLIANT.

PRAISES.
CHEERS.
PAT ON THE BACKS.

copylad
Activity Score 121
Copywriter
copylad's picture

CAN WE HAVE THE CREDITS PLEASE.

copylad
Activity Score 121
Copywriter
NastyJester's picture

Lovely insight, beautiful ads. That happens to my toast all the time and it all but sends me screaming to me knees with the sheer injustice of it all.

NastyJester
Activity Score 740
Copywriter
Shamail Khadija's picture

cool...lovely...it made me smile

Shamail Khadija
Activity Score 64
Art Director at Working |

Shamail Khadija

premc's picture

sweet !! 5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

ok, it not makes me smile, it not sounds to me appealing
is it funny, is it smart?

Guest
iT-iS-i's picture

Stop this brutality of crap ads...

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

I love it because it's true, i cry when this happens to me, it ruins my whole day!!! lol

Guest
Guest's picture

Pretty clever and quite a funny ad based on a simple human truth - it sucks when that happens to your toast! This ad might even influence product trial (a rare thing for ads these days) because people simply hate butter that doesn't spread, so at the end of the day ad does its job.

Guest
corndogfuneral's picture

I'll give you a higher score for this one, but I noticed you did the same ad with a croissant. How that is different than this, I don't know. Art is a little sloppy too.

corndogfuneral
Activity Score 1053
Art Director
federo's picture

love it
so true and funny

federo
Activity Score 781
advertising agency
Guest's picture

I think it would be better without the copy, just the product shot and "Butter that spreads."

Guest
bknowlden's picture

Genuine insight for a difficult product and good art direction.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

Good idea, shit headline

Guest
Guest's picture

Nice... Finally something that actually says what the product means instead of just saying it's smooth and buttery and yummy.

Kudos to the folks at john st.

Guest
elnietodeNicho's picture

good one, nice insight.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
Guest's picture

"Submitted by copylad (107 points) on Fri, 2009-04-17 05:55.
CAN WE HAVE THE CREDITS PLEASE."

John St.
Don't know who the people were that worked on it.
Most likely Angus and Steve oversaw it.

Guest
short shorts's picture

Best butter ad I've ever seen. Sorry, Fabio.

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

BachBern's picture

usually butter ads are much less interesting
this one is nice

BachBern
Activity Score 106
Chris's picture

wheres the credits

Chris
Activity Score 1935
Art Director
Guest's picture

brilliant!

Guest
sebascmb's picture

exelent realyy workds

sebascmb
Activity Score 62
Editor at escuela superior de creativos publicitarios
Guest's picture

there is now a facebook group supporting this cause.

Guest
Guest's picture

awesome!

Guest
Guest's picture

да пиздец как крута!

Guest
Guest's picture

I find nothing funny about this. Brutality, violence,
trivializing them - not funny. And if you end up with
toast like this it's usually the bread that's rubbish
not the spread. Butter's not good for you. Sorry
nothing good about this ad.

Guest
Guest's picture

Bravo(: Great line!!!

Guest
capywriter's picture

I can appreciate the art, not the product or insight

capywriter
Activity Score 5513
Copywriter at Freelance
Guest's picture

Very smart and catchy.............

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement