Sink

Campaign
Agency Network: 
Published/Aired: 
January 2009
Spontex:  Sink
Spontex Print Ad -  Sink

Also From This Campaign 2

Description

Print advertisement created by TBWA, Spain for Spontex, within the category: House, Garden.

Caption

Maximum absorption.

Advertising Agency: TBWA Barcelona, Spain
Creative Directors: Ramon Sala, Juank Espejo, Fer Garcia
Art Directors: Jordi Rins, Anna Torner
Copywriters: Aureli Nieto, Eduard Garcia
Photographer: Ramon Serrano
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Guest's picture

wenisimo

Guest
Guest's picture

no no no no

Guest
Guest's picture

Fuck you no no no no guy... This is very good!

Guest
Ed Mintone's picture

yes

Ed Mintone
Activity Score 585
Other
Guest's picture

Simply great!

Lion.

Guest
Todster35's picture

I like it. But why are there two towels? It would have been better with one towel directly under the tap, emphasizing the'maximum absorbtion'.

Todster35
Activity Score 94
Copywriter at Bray Leino |

DevonDan

Guest's picture

Because nowadays most new homes have two side-by-side sinks.

Guest
Guest's picture

thanks for the information man......

i am lovin it.

Guest
Todster35's picture

Ah, I see. Fair enough.

Todster35
Activity Score 94
Copywriter at Bray Leino |

DevonDan

Guest's picture

honestamente no entendi.

Guest
Guest's picture

tonto!

Guest
Guest's picture

Sham Wow!!!

Guest
ORISHAS76's picture

bueno!!!

ORISHAS76
Activity Score 344
Guest's picture

Cool, nice insight.

Guest
Guest's picture

Recursero!!

Guest
Guest's picture

lion

Guest
erin montemurro's picture

The two sinks is the way to go - don't change a thing - real winner here - Props to ya!

erin montemurro
Activity Score 373
Copywriter at school of life |

how do like them apples

bukaccio's picture

Wow! brilliant work!

bukaccio
Activity Score 75
IMPACT/BBDO
missed my turn's picture

Solid.

missed my turn
Activity Score 426
Guest's picture

SI RECURSERO

Guest
chikirom's picture

MUY BUENO!

chikirom
Activity Score 133
Creative Director |

Chikirom

Lecter Lecaros's picture

Really nice, congratulations to the team!!!!!!

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

pulchinela's picture

cool!

pulchinela
Activity Score 1175
Guest's picture

very creative.
good job

Guest
Guest's picture

nice photography

Guest
CanibalStudio's picture

Very creative.
Good job.

CanibalStudio
Activity Score 14
Art Director at Canibal Studio |

http://www.facebook.com/canibalstudio

tuverdad's picture

TBWA ESPAÑA excelente.

tuverdad
Activity Score 22
casa grande
Bundy Agency's picture

really good work.

should they have turned it into a campaign though?

Bundy Agency
Activity Score 597
Art Director
ackattak's picture

Cha-ching!

ackattak
Activity Score 396
Copywriter
Guest's picture

I don't feel that you need the tag.

Guest
Guest's picture

excelente pieza!!!
simplemente excelente

Guest
Guest's picture

One big happy family!!!

Guest
Guest's picture

cool man, chalo

Guest
Rami Qaddoumi's picture

PERFECT

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
Guest's picture

good good good

Guest
tamer samy's picture

awesome..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Guest's picture

basin for blind people?

Guest
Guest's picture

Respect:D

Guest
Guest's picture

bad, this idea has been r**ed in every hole.

Guest
john ler's picture

Amazing no one thought of it before...
Great job guys ; Perfectly fits to TBWA : Simple, efficient, clever...
and no, i'm not working for TBWA.

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

But a sink's job is not to absorb water, it's to hold dishes for washing. The product here is being compared to something with a totally different purpose.

Guest
iamlucas's picture

Actually, a sink's primary job is to hold water, not dishes. You wash dirty dishes in a sink filled with water.

The absorbing ability of the cloth is being compared to the water holding ability of a sink, as in - retaining a sink full of water. And it's not literal, by the way.

iamlucas
Activity Score 4
Copywriter at Ogilvy_Durban
andré ™'s picture

It's very good idea. But I think the picture looks fake, the tap doesn't look like it belong there.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

vaoleo's picture

Recurso ya utilizado

vaoleo
Activity Score 81
Embrion Publicidad
Guest's picture

Baje hasta aca y me encuentro con este estupido comentario.... tenes algo mejor?

Guest
vaoleo's picture

Ya ví algo parecido con papel absorbente de cocína, en el que ví anteriormente el papel absorbia el liquido de elémentos que estaban caídos sobre él, se podia percibir entonces el papel como si fuera un lavaplatos donde se podía dejar caer culaquier liquido y éste lo absorbia sin problemas.

Por eso esta ide no me parece FRESCA y es más estupido discutir con cualquiere que juzgue acá en este medio, pues para eso está esto no? si una pieza es creativa, significa que es fresca, osea no se ha usado un recurso ya creado. Por el contrario se encuentra uno nuevo. y este no es el caso.

hay que investigar no?

El que piensa que no puede ser custionado en este medio, debe hacer una pieza realmente buena e inteligente. Esta idea no me parece mala, pero igualmente no me parece novedosa.

vaoleo
Activity Score 81
Embrion Publicidad
SandMan69's picture

Really nice work, and a visual pun that doesn't make you groan.

The scene feels a little forced though, maybe it's just because the kitchen seems quite empty.

A good example of a solid concept (however simple) being brought to life.

Did this ever run though? Does have a hint of "award hunter" about it.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

GENIAL, da envidia!!

Guest
elgranjita's picture

Está bueno. Cumplidor. atributo - beneficio.

elgranjita
Activity Score 8
BBDO Ecuador
Schizzy's picture

Can't say I like this one much. The art is too slipshod. While the sink nicely reflects the towels, the sink doesn't appear to have the right shadows.

The other peeve I have about it is that I want to fill the sink with water so I can wash the dishes or veggies. The towels negates the abiilty to do that.

And as a home-owner, I feel that the sink placement is not practical. It's in a corner! I'd like to have some room while using it. But I guess that's beside the point for this piece.

I understand what it's trying to say on the whole, and I know I'm just nitpicking at it. But the problems are just so glaring to me that I wonder if the judges are going to notice it too.

Schizzy
Activity Score 203
Copywriter
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