Braille

Campaign
Agency Network: 
Published/Aired: 
January 2009
Spontex:  Braille
Spontex Print Ad -  Braille

Also From This Campaign 2

Description

Print advertisement created by TBWA, Spain for Spontex, within the category: House, Garden.

Caption

Maximum sensitivity dish gloves.

Advertising Agency: TBWA Barcelona, Spain
Creative Directors: Fer Garcia
Art Directors: Fer Garcia
Copywriters: Eduard Garcia, Aureli Nieto
Photographer: Ramon Serrano
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Guest's picture

TRUCHO A FIERRO

Guest
Guest's picture

ideia is good, photo should be faarrr better

Guest
Guest's picture

great! now every blind can wash the dishes!! great!...

Guest
Guest's picture

LOL

Guest
Guest's picture

cool

Guest
ORISHAS76's picture

idea no es tan mala, pero con quien conecta????
q ama de casa entenderá este anuncio?

ORISHAS76
Activity Score 344
Guest's picture

ni que las amas de casa fueran tan idiotas al no saber que es el lenguaje braille, y como funciona ese sistema.

Guest
Guest's picture

Concuerdo con que las amas de casa no son idiotas. pero de todos modos el beneficio no es tan importante.

Guest
Bander's picture

muy dispersa la idea con el mensaje

Bander
Activity Score 4
Wunderman
Guest's picture

Love it.

Guest
Guest's picture

te pondrías unos guantes si fueras a leer braile? mejoraría mi sensibilidad? naaaaaaaaaaaaaaaaaaaaaaaaaaaa

Guest
Guest's picture

good idea bad art direction

Guest
sneakyhands's picture

ditto

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

forzado

Guest
Jet Propulsion Lab's picture

This reminds me to get back in touch with my long-lost proctologist uncle Ned.

Jet Propulsion Lab
Activity Score 10679
Copywriter
funky_frogii's picture

noooooooooooo

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

I need one of those for my blind grandma !

Guest
Guest's picture

I get but it's a forced analogy.

Guest
Guest's picture

this is sick...

Guest
Guest's picture

dumb, dumb, DUMB!!!

Guest
Guest's picture

great! a blind man forget to put of his gloves because he didn't feel it in his skin!!!!

Guest
Guest's picture

forced idea..

Guest
Guest's picture

cool !

Guest
Guest's picture

¿para que quiero más sensibilidad en mis manos cuando lavo platos? sinceramente no es algo que buscaría en un producto asi.
La idea es muy buena igualmente.

Guest
Guest's picture

idea not shabby just the direction doesnt do it too much justice!

Guest
andré ™'s picture

Agree, It looks forced and the art direction is very poor.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

Guest's picture

Está metido a fuerza
el beneficio no tiene nada de relevante para el producto.

www.yoshirosans.blogspot.com

Guest
Aphex's picture

... Tan bien que ibas Spontex. ¿Qué pasó?

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

Guest's picture

great?!!!! are you jocking? it's a big trick!!!

it's a lie, no more lies, tell us the truth!!!!!

Guest
Guest's picture

Esto es un delito ¿Qué será lo próximo?
¡¡¡¡A robar carteras!!!!!

Guest
Guest's picture

menos mal que me lo has explicado, al fin lo pillo!

Guest
oopsie_dum_didly's picture

Forced.

oopsie_dum_didly
Activity Score 91
Creative Circus
Guest's picture

Why should I put on my gloves, and then want to read even if the gloves might be wet?
Forced!

Guest
Guest's picture

it's a blind person!! he did'nt realized that he's still wearing it!!

Guest
Zeus's picture

para que uno necesita sencibilidad con unos guantes de estos???...de verdad que no entiendo...

Zeus
Activity Score 906
somewhere
Guest's picture

Why some people are so stupid they cannot understand underline ideas
(damned ad litteram interpretations), and why mostly act so childish ?

Back to the question...
Well, I think it's a good idea, because most people don't wear gloves while
doing the dishes mainly because of lack of sensibility, so it would be very
helpful for these individuals. My mom, for example, does not wear rubber
gloves because of that, so her nails don't last long.

That's it!

Guest
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