Sponge

Published/Aired: 
April 2007
 Sponge
 Sponge

Description

Caption

A single golf course sucks away 15.000m3 of water!
Golf courses absorb millions of cubic metres of water. However in southern Turkey they are planning to build several courses, the underground water resources are extremely limited. Take action. Help us stop them.
www.wwf.org.tr

Advertising Agency: Ogilvy&Mather, Istanbul, Turkey
Creative Director: Tibet Sanliman
Copywriters: Ergin Binyildiz, Cengiz Pulgu
Art Director: Can Pehlivanli
Photographers: Nejat Talas, Ugur Vidinligil
Creative group head: Ergin Binyildiz
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Highest Rated

ivan's picture

They are not attacking Turkey. This is an ad done by the WWF division in Turkey. They are trying to save their own land.

ivan
Activity Score 12
Creative Director at Ads of the World
Chocolat's picture

this one is much better...simple and clean.

Chocolat
Activity Score 286
Art Director
cozz20_1's picture

pretty cool. damn i love golf, though.

cozz20_1
Activity Score 87
Art Director at Leo Burnett U.S.A
Chris's picture

golf courses should be motocross tracks!!

Chris
Activity Score 1935
Art Director
Rog's picture

Yes. Lovely. Terribly clever...

But, will anyone actually respond to this?
Apart from a stifled chuckle.

I trust you aren't charging WWF for this.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture

nice thought

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

philippertl's picture

I like the idea. But I don't like the brief. Doesn't the mankind have bigger worries than gold courses??? And where is this going to be advertised, what's the target group? Certainly not golf players.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Twombl's picture

Beautiful. Perfect ad for a strange brief.

Twombl
Activity Score 180
Copywriter
snagesh75's picture

Yessss...the first one is SUCKS, this one not buddy!! Good job, keep it up....

snagesh75
Activity Score 58
Art Director at M & C SAATCHI
• ω •'s picture

hmm, am i being too literal if i suggest a golf pole on the sponge? :/

• ω •
Activity Score 193
Art Director
Stigset's picture

nice, keep it simple (golf pole would be to litteral and we understand without it, so no use)

Stigset
Activity Score 1454
Art Director
Advertising Pawn's picture

Very clever. Definitely praise-worthy.

AdPawn - http://adpawn.ovh.org

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

SandMan69's picture

I like it.

6.846m3/10

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

tamer samy's picture

Waaaaaaaaaaaaaaaaaw.

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

a s's picture

the reality is that golf courses r perfect source for rain water harvesting that replinishes ground water...what say????

a s
Activity Score 46
Copywriter |

words win wars

Rog's picture

Yeah, perfect...if it wasn't for those thousands of square metres of manicured grass on those pesky little fairways, greens and tees. ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Rog's picture

The brief, people.
Will this ad work?
No.
As Hangman so eloquently puts it... This is toss.
Wank by wankers, for wankers.

That's what sponges are for.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

SandMan69's picture

You wank with a sponge?

weird

;-{

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

Don't knock it till you tried it. I would have thought you'd be up for anything! ;)

ellehcimeo
Activity Score 3376
Art Director
SandMan69's picture

I am, but there are still some things that I won't let near my 'tenderness'.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Minimum's picture

I would try sandpaper to wipe clean.

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

SandMan69's picture

I know I guy who tried that.

True story

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

simone's picture

Nice for jury. Bad for real people.

simone
Activity Score 187
Client Servicing
Rog's picture

Welcome, and utterly agreed, simone!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mrtalented's picture

why don't you show the soaked spongee while the headline already gave that lead? de-saturating the yellow part to look more like soil and the green to look more like grass. then your ad will be crafted.

mrtalented
Activity Score 2171
Creative Director
SandMan69's picture

Or just use a clump of dry soil....

The ad is fine. it's just nit-pickers who find fault with it.

;-{

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

matita's picture

Really good. Makes me feel anger. Fucking snoobs.

matita
Activity Score 488
Copywriter at Ogilvy Santiago
Jet Propulsion Lab's picture

One of the more easily digestable and "non-abrasive" (sorry, couldn't resist) issue-driven ads on this site. :)

Very easy on the eye, message clear and informational. 3M people must be pretty happy, too...

Jet Propulsion Lab
Activity Score 10679
Copywriter
happy angel's picture

i love this idea.simple and good.

happy angel
Activity Score 56
Art Director
buy by bye's picture

why are they attacking one country; Turkey?
there a lot more in uk and everywhere else. its stupid.
plus this is a lame ad.

buy by bye
Activity Score 534
Other |

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

ivan's picture

They are not attacking Turkey. This is an ad done by the WWF division in Turkey. They are trying to save their own land.

ivan
Activity Score 12
Creative Director at Ads of the World
buy by bye's picture

oh ok that makes sense now then. lol

but still i don't like the ad very much. it wouldn't appeal to turkish audience.

buy by bye
Activity Score 534
Other |

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

Byte's picture

Interesting coincidence.
Good!
This is an Epica, isn’t?

By

Byte
Activity Score 327
Art Director |

Byte!

CurryJ's picture

What's next? Don't build basketball courts because trees are cut down to make wooden backboards. Pleaaaaaaaaase...

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

marvel's picture

GHOST! GHOST! GHOST! Come oooon! Here is a very fake ad. These are GHOST ads for sure. And these are the proofs. What is the brief? "Let's try to close golf coursers because they're bad for the world?" or "Quit golf and save the world?" or "Hey all these rich guys fucking to the nature so let's disturb them... What about golf courses?" Blah, blah, blah! No, it's not possible. This is ridiculous. And most probably the agency, that Ogilvy Istanbul guys, first got the idea then wrote brief and maybe got the client. Otherwise no client will approve this brief and this creative work with themselves. It has no right point of view, no right message, no call to action... All is wrong. Let's be honest, these are not ads. These are mastrubation of the agency.

marvel
Activity Score 40
Other
SandMan69's picture

Yeah!

;-{

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

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