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Bad Wolf

Campaign
Agency Network: 
Published/Aired: 
September 2010
Spoleto:  Bad Wolf
Spoleto Print Ad -  Bad Wolf

Also From This Campaign 2

Description

Print advertisement created by Artplan, Brazil for Spoleto, within the category: Food.

Caption

Inside that's how you'll feel.
Spoleto Delicious Pasta

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Copywriter: Ricardo Dolla
Art Director: Bernardo Romero
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bloomonkey's picture

I really love the artwork for these ads, looks brilliant, I just dont think that the copy does it justice. sorry I dont like being negative.

bloomonkey
Activity Score 99
Graphic Designer/Aberdeen Journals |

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

Guest's picture

Lovely art + lovely idea.

Guest
spacemanghandi's picture

wicked... why not !

spacemanghandi
Activity Score 156
Guest's picture

Agree. Brazilian Art Direction RULES!! Congrats. Cool idea.

Guest
Billoughsby's picture

You must love the paintings. The copy could be better, i agree. But a ten for the art.

Billoughsby
Activity Score 5154
Art Director |

That's it.

gioborde's picture

JAJA Loveley. I dont really think this is negative as bloomonkey said, but I do agree that the copy couldve been better.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Pablo Allende's picture

Great job. The copy is about "feeling", so I think it;s nice.

Pablo Allende
Activity Score 66
Art Director in an Advertising Agency
atb2005's picture

Some people on this site like to point out that (effective) advertising should be more than just cute art, and they are right. Illustrations are awesome, copy - terrible. Finally, it's not the Red Riding Hood that the wolf eats.

atb2005
Activity Score 13557
Guest's picture

im with you

Guest
ESPANTA's picture

atb2005, I think you are wrong. id like to see your work. Since you seem to know whats right and wrong.

ESPANTA
Activity Score 6
atb2005's picture

You can say I am wrong and that's perfectly fine. But you don't have to see my work. I never said I was always right, and I always like to say that what seems good to me may not seem good to others, and, again, that's ok. Btw, I am not the only one who has mixed feelings for this campaign. I still believe what I initially said. Copy is terrible, and makes no sense. Illustrations are wonderful, though some people may find them confusing, at first.

atb2005
Activity Score 13557
bloomonkey's picture

to spacemanghandi:

I just dont think its phrased correctly, it sounds like a first thought thats all. It seems to say nothing about flavour but more about it filling you up. I think taste and flavour is more important.

bloomonkey
Activity Score 99
Graphic Designer/Aberdeen Journals |

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

Guest's picture

Its the feeling that what you love or like the most is raining down all around you

Guest
Anonymous Author's picture

Outstanding artwork; not feeling the concept as strongly as the pasta wants me to.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

bobby666's picture

again the same comment; illustration- awesome, copy - weak.

bobby666
Activity Score 1462
RMG Connect, India
Guest's picture

no matter who the wolf really eats in the story, the most important is that he truly wanna eat the red riding hood

Guest
Guest's picture

excelent campaign.... great artwork!!

Guest
paumarques's picture

molt bona aproximació al sentiment depredador davant un exquisit plat de pasta! nyam!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

Boring idea, nice ilustation

Guest
yaper's picture

nice!

yaper
Activity Score 23
Art Director
Guest's picture

so nice

Guest
TiltedChair's picture

Like this one a lot better than the shark one. I can feel the wolf's joy. And it's ballsy putting a little-girl eating wolf getting all he can stomach in an ad. I love it.

TiltedChair
Activity Score 10
Art Director at Tilted Chair Creative Inc. |

Have a seat. We have an idea.

Guest's picture

So the copywriter gets a credit and the Illustrator doesn't? thats just wrong.

Guest
Guest's picture

ê, brasileirada, sempre arrumando uma bela campanha fantasma só pra aparecer em archives, adsoftheworld e etc...

Guest
Guest's picture

Ah, esses publicitários brasileiros, com seus egos enormes e campanhas fantasmas. A ilsutração é ótima, mas duvido que essas peças tenham sido publicadas ou até mesmo que esta agência atenda o Spoleto

Guest
ESPANTA's picture

atb2005, I think you are wrong. id like to see your work. Since you seem to know whats right and wrong.

ESPANTA
Activity Score 6
Guest's picture

I dont like the round parachutes. Square ram-air types would do better.

Guest
Kamikaze777's picture

I love all the illustrations for this campaing, not to mention the concept, awesome work!!

Kamikaze777
Activity Score 119
My deskop
alexander_bickov's picture

Fantastic artwork. I love this artist from Brasil

alexander_bickov
Activity Score 3279
Dzsoi's picture

I like this ad. Now the copy... "That's how you feel" isn't enough? Why do you have to ad "inside"? Is there any outside feel? Never heard of that...

Dzsoi
Activity Score 8609
Copywriter
Zenjiskhan's picture

soooo nice !

Zenjiskhan
Activity Score 6
Copywriter at Ateo
Guest's picture

Nice idea but the copy somehow makes it complicated. Why this "inside" and why so much to say? Just "At last" would do the job. Or even nothing just the illustration.

Guest
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