Description
Print advertisement created by Artplan, Brazil for Spoleto, within the category: Food.
Inside that's how you'll feel.
Spoleto Delicious Pasta
Creative Director: Roberto Vilhena
Copywriter: Ricardo Dolla
Art Director: Bernardo Romero
I really love the artwork for these ads, looks brilliant, I just dont think that the copy does it justice. sorry I dont like being negative.
"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein
You must love the paintings. The copy could be better, i agree. But a ten for the art.
That's it.
JAJA Loveley. I dont really think this is negative as bloomonkey said, but I do agree that the copy couldve been better.
GiBo
Great job. The copy is about "feeling", so I think it;s nice.
Some people on this site like to point out that (effective) advertising should be more than just cute art, and they are right. Illustrations are awesome, copy - terrible. Finally, it's not the Red Riding Hood that the wolf eats.
im with you
atb2005, I think you are wrong. id like to see your work. Since you seem to know whats right and wrong.
You can say I am wrong and that's perfectly fine. But you don't have to see my work. I never said I was always right, and I always like to say that what seems good to me may not seem good to others, and, again, that's ok. Btw, I am not the only one who has mixed feelings for this campaign. I still believe what I initially said. Copy is terrible, and makes no sense. Illustrations are wonderful, though some people may find them confusing, at first.
to spacemanghandi:
I just dont think its phrased correctly, it sounds like a first thought thats all. It seems to say nothing about flavour but more about it filling you up. I think taste and flavour is more important.
"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein
Its the feeling that what you love or like the most is raining down all around you
Outstanding artwork; not feeling the concept as strongly as the pasta wants me to.
Write a wise saying and your name will live forever – Anonymous.
again the same comment; illustration- awesome, copy - weak.
no matter who the wolf really eats in the story, the most important is that he truly wanna eat the red riding hood
excelent campaign.... great artwork!!
molt bona aproximació al sentiment depredador davant un exquisit plat de pasta! nyam!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Boring idea, nice ilustation
so nice
Like this one a lot better than the shark one. I can feel the wolf's joy. And it's ballsy putting a little-girl eating wolf getting all he can stomach in an ad. I love it.
Have a seat. We have an idea.
So the copywriter gets a credit and the Illustrator doesn't? thats just wrong.
ê, brasileirada, sempre arrumando uma bela campanha fantasma só pra aparecer em archives, adsoftheworld e etc...
Ah, esses publicitários brasileiros, com seus egos enormes e campanhas fantasmas. A ilsutração é ótima, mas duvido que essas peças tenham sido publicadas ou até mesmo que esta agência atenda o Spoleto
atb2005, I think you are wrong. id like to see your work. Since you seem to know whats right and wrong.
I dont like the round parachutes. Square ram-air types would do better.
I love all the illustrations for this campaing, not to mention the concept, awesome work!!
Fantastic artwork. I love this artist from Brasil
I like this ad. Now the copy... "That's how you feel" isn't enough? Why do you have to ad "inside"? Is there any outside feel? Never heard of that...
Nice idea but the copy somehow makes it complicated. Why this "inside" and why so much to say? Just "At last" would do the job. Or even nothing just the illustration.
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