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Agency Network: 
Published/Aired: 
February 2012

Description

Spit is an international brand that provides professional fixing solutions. The campaign highlights the robustness of Spit products through 3 strong and funny visuals that express the brand competitive advantage.

Print advertisement created by Euro RSCG, France for SPIT Extra Strong Fixings, within the category: Industrial, Agriculture.

Caption

SPIT, extra strong fixings.

Advertising Agency: Euro RSCG 360, France
Creative Directors: Hugues Pinguet, Stéphane Morel
Art Director: Quentin Delachaux
Copywriter: Stéphane Le Frapper
Retouchers: Quentin Delachaux, Adrien Bénard, Jean-Philippe Camus
Art buyer: Isabelle Baud
Account Supervisor: Arnaud Thizy
Images Bank: Corbis, Getty
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Highest Rated

Tilbin Thambi's picture

Love the campaign, But the Kong is not coming from the wall... Even in the other slide also, Is it tactic ?

Tilbin Thambi
Activity Score 189
Art Director at Chennai |

www.davincicreatives.com | tilbin@davincicreatives.com | 098405 86509

Gualcor's picture

Now I've really seen all: a campaign for screws.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Hadrons's picture

Basically remodeling is out of the question...

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

everartz's picture

the idea is ok for me, only here the gorilla makes it a bit unsafe.

everartz
Activity Score 7613
Art Director |

| everartz |

Maxads's picture

not bad.

Maxads
Activity Score 60
Art Director
Akshaya Singh's picture

OK that is a scary visual!! But an interesting campaign... Nice ideas to highlight the 'extra strong fittings' proposition ... the art goes below average at places but the idea holds the campaign up ... Interesting take.... ...

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

Tilbin Thambi's picture

Love the campaign, But the Kong is not coming from the wall... Even in the other slide also, Is it tactic ?

Tilbin Thambi
Activity Score 189
Art Director at Chennai |

www.davincicreatives.com | tilbin@davincicreatives.com | 098405 86509

Moumoune's picture

Amazing, I was totally strike by this pic. Nice work !

Moumoune
Activity Score 12
Kate92's picture

Very funny and original campaign! The gorilla is really my favorite, I love it!!!!

Kate92
Activity Score 2
andylefty's picture

Like it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
purshotham's picture

Cool & funny campaign..

purshotham
Activity Score 457
vlads's picture

funny campaign.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Abhishek Parikh's picture

It's fun... grabs my attention.

Abhishek Parikh
Activity Score 568
MoveOn's picture

Guys seriously. If anything the cupboard is more likely to slip from the gorilla's arms that the screw. So this really doesn't do it for me despite the arresting visual.

MoveOn
Activity Score 63
Art Director
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