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TRICKY's picture

ouchhhh my eyes are bleeeding

TRICKY
Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

andrej dwin's picture

can anyone spanish speaking explain this to me, please?
the strap line isn't obviously enough for me to get the ad.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

sold's picture

without a insurance, the enemies (whatever they are) prefer insult with other than fight and get hurt or worst... is tooo much risk fight without a insurance to put all together after...
personally, i like the robots... because they are machines, is easy to imagine they broked and with insurance, fixed.
but with heros (human?) is a little over because if they broke or die, how can an insurance fix them?
well, anyway, their family receive some money i imagine :-)

sold
Activity Score 3373
Copywriter
Checho's picture

I cannot explain, but the headline says: Without INSURANCE nobody want to take risks.

Checho
Activity Score 321
lordvitrio's picture
lordvitrio
Activity Score 68
Art Director at leo burnett
juan sasiaín's picture

the words says:

"I´ll kill you! You are nothing. I´ll shoot your head off." (and things like that)

juan sasiaín
www.duplantinia.blogspot.com
Bs As Argentina

juan sasiaín
Activity Score 43
Grupo Ghersy |

juan sasiaín
Grupo Ghersy Venezuela / JS Bs As Argentina

kurtberengeiger's picture

Must be a cultural thing.

kurtberengeiger
Activity Score 7307
Copywriter
AMOXITO's picture

IMHO they are cursing at each other, but they don't actually take the "risk" of attack because they don't have a "life insurance". In this case the translation for the header would sound better as: Without a life insurance nobody wants to take risks"

a.

AMOXITO
Activity Score 12
Graphic Designer
the pitts's picture

In that case, I like the proposition ( with life insurance you're not scared to take risks and enjoy life more fully)- but for me these ads don't express it very well. Maybe there are some triggers in those words that relate to real life experiences.

the pitts
Activity Score 54
smarter
Zeus's picture

wtf is this????

Zeus
Activity Score 900
somewhere
misterpanda's picture

mmm para principiantes, esta bien

misterpanda
Activity Score 280
Art Director at BBDO
ecflagcorp's picture

Eh. Not a good execution. Even though I can't read the language, it still doesn't 'sell' to me. You tried too hard on this one. Maybe at least have your type doing some 'action', like shaping it into an action or word or something. It just looks like a last minute job. :(

ecflagcorp
Activity Score 108
Graphic Designer at graphic designer
Ceballos's picture

Malo, muy malo. Demasiadas vueltas en la ejecución para un copy tan simple.

Ceballos
Activity Score 623
Copywriter
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