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ivan's picture

I love this campaign for it's imagery. The only problem with humanizing bugs is that you actually feel sorry for them and will stop killing them.

ivan
Creative Director at Ads of the World
Guest's picture

maybe you're right on the ant one but i think this spider is still icky enough to make me wanna kill it :D

Guest
andrej dwin's picture

guess that's why they made him a masturbating, porn-loving pervert :-)
to me it's far from humanizing them. they don't look cute or anything.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

BOOBJOB LOOBCANNON's picture

Not me.

When you have an insect infestation, you get a pretty cold heart to the buggers, not torturous, just efficient at killing.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

John Doe's picture

When I see this kind of point of view comming from advertising professionals I understand how clients can say so much shit abouy what we create.

John Doe
ivan's picture

I was joking really.

ivan
Creative Director at Ads of the World
vampiro's picture

This one I could be better, may be as the first piece.

vampiro
Spider's picture

Are you serious Ivan? or you're just supid?

Maybe you're only Felipe Mañalich.

Spider
ivan's picture

I was serious. I never kill bugs. I love them. If we have a bug in the house I catch it and take it out to the garden.

ivan
Creative Director at Ads of the World
BOOBJOB LOOBCANNON's picture

Even if its a flea? or a cockroach? o a wasp?

I don't believe you there man. If that's true then you're a better man than me.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

ivan's picture

I don't mind cockroaches or wasps. I do mind parasites, that try to harm me, like fleas or ticks. I kill ticks with no hesitation when I find them in my dogs after a long walk in tall grass.

The more you examine, the more you learn about bugs the more you will like them. Disgust is usually grounded in fear. And fear is born out of the unknown.

That's me in Singapore: http://flickr.com/photos/iraszl/29635194/
I know Scorpions aren't bugs, but people have a similar irrational fear towards them.

ivan
Creative Director at Ads of the World
BOOBJOB LOOBCANNON's picture

Jeez!

That scares me just looking at it!

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

pabloaotw's picture

I like your point of view. This world needs more humans.

pabloaotw
Activity Score 233
Art Director
elmikel's picture

I'm with you Ivan. I do the same.

elmikel
Activity Score 1147
Illustrator
felipe manalich's picture

Hi Spider, maybe they should use a bit of the product in you...
Maybe you didn't know, but Ivan is the guy in charge of this site, so please don`t go on just putting names, like mine, in this "submit comment section". We'll really aprecciate it.
I like the campaign, not as much as the "doom" silver winning 2005 campaign for the same kind of product, also finalist this year with different executions. Salamanca's work is superb! Again!
But Ireally love the fiction aproach to the product's benefit. Great type work on the claim by the way.
Hope it wins.
Good work and congrats.
f.

felipe manalich
Activity Score 25
Creative Director
Guest's picture

who the fººk is Jorge Balmaceda?

Guest
mambojumbo's picture

Sara Selman's son

mambojumbo
Jeaques Seguela's picture

Really great campaign. Fresh idea with an awesome illustration.

I kiss you for that idea!

Jeaques Seguela
Jaques Segella's picture

Great work my brown children. I kiss you for that...if you dont win a lion someone is gonna die.

PS: Remind me to send you food and some of my old archives

Jaques Segella
Tom Morton's picture

Today was a great day for advertising, first thing in the morning i saw an amazing ad from chile (mortein last supper, posted early) and now, two great executions about another brand of the same agency, EURO RSCG Chile.
Thanks guys you make me believe again

Tom Morton
Chicago Ad Board CEO

Tom Morton
spanglish's picture

no egging, is the female fox

spanglish
Chilean's picture

Really amazing execution.
Makes me wanna wipe her hairy ass after kill her.

Chilean
panasit's picture

I agree with Ivan. Humanizing the bug a bit, makes the killing the bug very personal and can be disturbing.

But then again, people who have infestation problem, really take it personally with the bug invading their home. Imagine coming home from hard day at work at like 11:00 at night and you just want to relax and you find a huge spider on your blanket... etc. So some people really do think the bugs are consiously trying to make their life harder (of course in reality that is not true, they just try to live and stay alive). I know it's stupid, but I think the people will respond to it well.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

[not interested]'s picture

World's most unusual ad I have ever seen in my life.

[not interested]
ziyad_pa's picture

good work!

ziyad_pa
Activity Score 105
Graphic Designer |

www.ziyadpa.com

griffin7's picture

I love the idea that there's a weird little spider toilet. Super ads.

griffin7
Activity Score 76
Copywriter
olliram's picture

mmm, me gusta mucho el chiste, pero la idea no, m suena a viejo.
No creo q este bueno q valga mas el chiste q lo q hay q trasmitir... d todas maneras x ahi el producto mucho no ayuda.
No digo q no s pueda hacer algo excelente con el producto, solo q tampoco da para mostrar algo inteligente o parejo entre idea y producto.
just a opinion

olliram
Corbeen's picture

very good ones. execution is excellent

Corbeen
Activity Score 1089
copycomoelcopi's picture

great campaign: clever concept, remarkable photoshop, powerful visuals.
güena, adolfito… saludos a la ren!

copycomoelcopi
Activity Score 820
Copywriter
DarkSide's picture

New approach.
Congratulations.

DarkSide
Activity Score 1064
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