Baby, 1

Campaign
Agency Network: 
Published/Aired: 
November 2009
Spid:  Baby, 1

Description

Spid will look after your baby. But not that baby.

Advertising Agency: DDB New Zealand

Print advertisement created by DDB, New Zealand for Spid, within the category: Professional Services.

Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: James Conner
Copywriter: Christie Cooper
Director of Photographer: The Collective Force
Photographer: The Collective Force
Production: Our Production Team
Retoucher: Gordon Moir
Account Manager: Sophie Martignier
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bobby666's picture

alrite.

bobby666
Activity Score 1462
RMG Connect, India
satrianee's picture

Something wrong with the visual message. In a babysitting ad, if there is one baby, I am ready to accept the adult as the "sitter"... And this one in pictures is not a proper one. Can't explain well but don't like it.

satrianee
Activity Score 3746
jackmancer2017's picture

That's disgusting.

jackmancer2017
Moonwalley's picture

Come on guys and girls. Thats nice. Sure definatelly not for fathers cose as a father I hate it. But as a man...that works:)

Moonwalley
Activity Score 9
Copywriter at Linea 12/etc ful service agency. Kiev, Ukraine
daniel ieraci's picture

This one's so wrong its right.

daniel ieraci
Activity Score 333
Art Director
copycomoelcopi's picture

yeah!
hilarious!

copycomoelcopi
Activity Score 820
Copywriter
Guest's picture

leaving the idea beside (which i neither like nor really get) the horrid thing about this is: it's an advertisement for a photographer. and yet rarely in my life have i ever seen a worse photographic-niveau than this.

Guest
silvi's picture

No hablo mucho inglés, será por eso que no alcanzo a entender bien el mensaje. Alguien me explica?
Gracias

silvi
Activity Score 4170
Copywriter
Guest's picture

This is absolutely inappropriate. The gay is looking at dirty pictures in front of a baby and the stain on the floor looks like sperm????!!!! Get out of here!

Guest
Honest Dave's picture

I agree

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

F.Abboud's picture

Silvi Hola, la idea aquí es jugar en la palabra bebé, lo que significa que su hijo, así como su proyecto en la publicidad, de modo que el individuo desempeña en la idea de que no puede ser tan bueno en el cuidado de un niño, pero cuando se trata a la fotografía publicitaria que es el mejor!
Por cierto, no sé el idioma español, pero he usado la herramienta Lenguaje de los servicios de Google Translate para escribir esta respuesta :)))

F.Abboud
Activity Score 218
Planner
silvi's picture

Hola F. Abboud. Entendí perfectamente tu explicación y ahora sí tiene sentido para mí esta campaña-.
Gracias!
Now i get it! I perfectly understand your explanation. Thanks!

silvi
Activity Score 4170
Copywriter
F.Abboud's picture

Actually I like the headline :)) funny and bold ;)

F.Abboud
Activity Score 218
Planner
Guest's picture

Very funny

Guest
rolling.stone's picture

copy has double meaning, one is funny

while 2ndly they are trying to say that, as every CD, AD consider their assignment their baby, spid will look after that baby

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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