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satan's picture

Car direction dosent matter, when your concept in sooooo good. WOW

Activity Score 181
Client Servicing
squirrely's picture

Something seems wrong about the photoshop work. The car pops out a bit too much. Just being picky.

Activity Score 316
Graphic Designer
nightwish's picture

Agreed, but not sure if its just the car, indeed something looks off.
Still, good concept and creative direction in all the renault series of comparing everyday cars vs racing cars imho.

Activity Score 6
Graphic Designer
Minimum's picture

Its the lighting. in the back is a sun setting so the light must come from behind. But the car is lighted from the front, visible by the glow on its hood and top.

Activity Score 1428
Graphic Designer |

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

White Space's picture

I agree, I think for this concept I would of liked to see a little motion in the tires too at least. It looks too parked. But I like it otherwise.

White Space
Activity Score 86
Art Director
Conceptual-eyes's picture

I think the car is pulling out in the wrong direction. It looks a little uncomfortable. Otherwise a nice enough concept.

Activity Score 1473
Axxl's picture

I agree, feels like the car is driving in the wrong direction. I guess Renault wanted to see the front of the car. But why didn't they just mirror the whole ad. The logo in the left corner also seems strange in this ad... but nice idea. Execution is not perfect.

Activity Score 208
Art Director at Jung von Matt, Hamburg
act's picture

the car should have some reflection.

Activity Score 529
Art Director
satan's picture

Car direction dosent matter, when your concept in sooooo good. WOW

Activity Score 181
Client Servicing
Pila's picture

what has direction got to do with the idea

Activity Score 169
Art Director |


popdistortion's picture

Yeah well, art direction sort of lost a bit on this one. Otherwise it is a nice little idea but the product is a bit disappointing. Do you guys ever have that feeling? You see an ad and think "Wow" and then you see the product they're advertising for and you go "What a waste".

Activity Score 1588
hovsep's picture

I also agree with popdistortion, I mean 165 Hp is nice but I think the 255 Hp V6 Clio would've been more in its place.

Activity Score 33
Art Director
Capitalist's picture

Yet another great Idea...this one gets my vote...fresh.

Activity Score 132
Copywriter |

No idea's too bad...

LetitbeKNOWN's picture

I'm not concerned about car direction, infact it works, maybe slight motion blur though. As for the fact that the idea's more exciting than the product, Isn't that the point....Great ad.

Activity Score 36
Art Director
pixelbomb1's picture

motion blurr i agree. direction? left hand drive / right hand drive.

Activity Score 2377
Other |

Arnold Santillan

B128's picture

I think it's going in the right direction (Nascar direction). I don't think it should have a motion blur as it's just about to enter the race track. It's taking a pose to show off. The race track represents speed, the people have come to see it's beauty n speed.

Activity Score 392
Art Director
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