Christ

Campaign
Agency Network: 
Published/Aired: 
July 2010
Speed Stick:  Christ

Description

Print advertisement created by Mackenzie, Brazil for Speed Stick, within the category: Health.

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Highest Rated

yasmina's picture

i love the concept the art direction is terrible though specially the placement of the stick !

yasmina
Activity Score 11
Copywriter at impact BBDO
Guest's picture

genius!

Guest
Guest's picture

este funciona
el de la estatua de la libertad, no
ya que es un desodorante 'for men'

Guest
Guest's picture

great idea, but doesnt look good the background, i

Guest
yasmina's picture

i love the concept the art direction is terrible though specially the placement of the stick !

yasmina
Activity Score 11
Copywriter at impact BBDO
Guest's picture

I agree. I also think it needs a little copy to help make it more clear.

Guest
jorj's picture

The stick is walking on water Yasmina!

jorj
Activity Score 630
Art Director at Senior Art Director
Guest's picture

I disagree, the placement of the stick is great, at least they didn't do that stupid, half of the page lower right side pack shot everyone does - which immediately says yes it's a scam.

I got it instantly without copy, you've got B.O. use speedstick, no copy needed.

Guest
mauroxxx's picture

and also the actual placement of the statue its wrong ( check the original http://4.bp.blogspot.com/_vaqCjVyoA_c/S7X9ODCsVTI/AAAAAAAADXA/TOevc4LH... ) this one looks like is in the middle of the water close to the beach.

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Guest's picture

do you know what art direction is?

Guest
Guest's picture

funny :)

Guest
pez's picture

agree.. idea is good, art is poor

pez
Activity Score 1770
Creative Director
Guest's picture

I don't understand this campaign at all.

Guest
Guest's picture

Trying to hide smell of sweat I think.

Guest
bracco's picture

neither the idea nor the art are good. mediocre

bracco
Activity Score 34
Creative Director
CrackerJackFlash's picture

Nice.

CrackerJackFlash
Activity Score 19518
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Man in a Box's picture

Execution doesn't help the idea. Maybe that's the problem to solve this gag.

Man in a Box
Activity Score 39
Planner at Grupo W, Mexico
Marlus Lau's picture

Well, considering it's a student ad, it's very good! The idea is mint. The art of the background is lame!

Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
jorguess's picture

It´s a Jokeee????

jorguess
Activity Score 44
Copywriter at Advertising
Guest's picture

que lixo heim mackenzie.

Guest
Cheerriiee's picture

Student work?

Cheerriiee
Activity Score 950
Graphic Designer
Miss Copywriter 22's picture

hmmm its not working for me....

Miss Copywriter 22
Activity Score 173
Copywriter
Guest's picture

I think the product placement is really bad

Guest
Geimima's picture

it's so so very very too late.. but too late is better than never

Geimima
Activity Score 822
Art Director at Trimedia Imaji |

life is a playground

Guest's picture

Can someone please explain this, I have no idea what's going on.

Guest
Guest's picture

Somebody please explain

Guest
Billoughsby's picture

Glad to. See, there were these three students who had a project due at 9 tomorrow morning, and they hadn't even touched it yet. They got a 24 pack of generic beer from Kroger, and some bags of Cheetos, and between the hours of 3am and 9, this is what they came up with.

Without Google image search, they wouldn't have had that much.

Billoughsby
Activity Score 5140
Art Director |

That's it.

sandipkayal's picture

great idea

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

kubasagan's picture

done by Rexona... http://www.youtube.com/watch?v=hLhG7nbSxuI (lHeadline: last line of defence)

kubasagan
Activity Score 113
Copywriter at K2 Internet |

senior interactive copy @ K2

Guest's picture

negativism

Guest
tanchoman's picture

wtf the art direction is horrible. but i agree the idea is cool.

tanchoman
Activity Score 2
Art Director at dentsu colombia latin america
HTG's picture

An old idea redone in print. http://www.youtube.com/watch?v=QdNf9pvPfjI. I' sure they have never seen this but with a little research they could have seen that it's not a good idea to redo.

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
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