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R-word, 2

Campaign
Agency Network: 
Published/Aired: 
March 2009
Special Olympics:  R-word, 2

Description

Print advertisement created by BBDO, United States for Special Olympics, within the category: Public Interest, NGO.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director / Art director: James Clunie
Creative Director / Copywriter: Pierre Lipton
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Highest Rated

Guest's picture

i like the effect a lot. (and i can plainly see that they have downs syndrome)

Guest
karl mundt's picture

perfect art direction.

karl mundt
Activity Score 16

hittheroadjaxx.

Guest's picture

oh man, these are nice. good on ya bbdo

Guest
Guest's picture

These ads are hilarious! I laughed out loud...in a retarded sort of way.

Guest
Guest's picture

And just what is "a retarded sort of way"? I don't see where it's funny at all. This is one of the last of the slurs that have GOT TO GO from the English language!

Guest
Guest's picture

These adverts perfectly communicate how negative of a word "retard" is and that's why I've never used it. The smaller, descriptive text could be a little more legible, but the message itself is perfect.

Guest
Guest's picture

In a strange way, these ads actually advertise these bad words.
It's sorta like how seeing a big logo reminds me of a brand.
I might go out an use some of these words now since you brought them back into fashion.
Nice.

Guest
Guest's picture

wow, you sound really stupid.

Guest
Guest's picture

"Stupid is as stupid does." - Forrest Retard Gump

Guest
Guest's picture

you're also an asshole.

Guest
Guest's picture

If these are real, I have no idea how they sold them.

Guest
Guest's picture

I'm Jewish and I'm personally offended that "Jew him down" is clearly written,
yet Nigger, Spic & Fag are written with dashes. So basically you don't want to "fully" offend the Niggers, Spics, & Fags, but you have no problem offending Jews?

But it's nice to see that BBDO is going for broke after laying off half their agency.
I hope this campaign helps win new clients over. Especially those run by Jews.

Guest
BulbheaD's picture

agree. maybe all they can come up with are these ads after losing visa and pepsi to another agency. can fedex and HBO be far behind?

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture

boy you guys really have your finger on the pulse at BBDO.

Guest
Guest's picture

you're talking about two different ads. the "jew him down" ad also includes an offensive term for black children.
(and you sound like somebody who got fired from bbdo. tough break)

Guest
Senhora Kolossa's picture

wtf- seems to be a re---ds work.

Senhora Kolossa
Activity Score 483
Jung von Matt
Guest's picture

Oh here's something new and refreshing a jew complaining about some made up shit that doesn't matter to anyone but a bunch of curly haired dandruff mongering penny pinching kikes.

Guest
Guest's picture

that is the whole point. these ads are brilliant but i knew most people are idiots and wouldn't understand them.

Guest
Guest's picture

Poor art direction. Why all the images blurry? It masks its sign of down syndrome.

Guest
Guest's picture

i like the effect a lot. (and i can plainly see that they have downs syndrome)

Guest
Guest's picture

i like the effect a lot. (and i can plainly see that they have downs syndrome)

Guest
Guest's picture

Poor art direction. Why all the images blurry? It masks its sign of down syndrome.

Guest
Guest's picture

idiot

Guest
hal9000's picture

I like these.

hal9000
Activity Score 192
Guest's picture

Why the photo is blurry? It really masks its appearance of down syndrome

Guest
Guest's picture

stupid retards

Guest
Guest's picture

neither clever nor appropriate

Guest
Guest's picture

I hope you assholes making fun of down kids has one.

They're better people than you'll ever be.

Guest
Guest's picture

They may be. But I don't look as fucked up as they are with those fucked up bulging crooked eyes. Bye!

Guest
Davosk's picture

You are an arsehole!!!

Davosk
Activity Score 4811
Art Director
Guest's picture

seriously. i hope you die. right now. what the fuck is wrong with you?

Guest
Guest's picture

go fuck your mother you piece of shit

Guest
Guest's picture

Sure, they're people too, just like everyone else.

I still wouldn't want my daugther fucking one, though.

Guest
Guest's picture

why not? she was raised by one.

Guest
Guest's picture

Burn!

Guest
Guest's picture

these are brave and really really smart. beautifully done.

Guest
Guest's picture

Very cool! It's about time someone is speaking up for this cause! I found a website too, http://r-word.org

Guest
Guest's picture

I thiknk ths is very cool, too! Look, I also found a website http://i_look-like-a-retard_someone//help_me.net

Guest
Guest's picture

Golly, thanks for the 12 year old's point of view.

Guest
Guest's picture

go die you fucking loser.

Guest
Guest's picture

my girlfriend dumped me........
arrghhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh...
oh! sorry wrong site!!

Guest
Guest's picture

nice. congratulations guys :)

- T.J. Mapel

Guest
talkingisfree's picture

Is quite a normal campaign, nothing stunning. However, nice art direction.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

The immature comments on all 3 of these ads are exactly why they are successful. Although you will never get the message to the small-minded people who use it as an excuse to show how ignorant they truly are... These ads will make a difference to the people who have said this word (self included) without realizing how it may hurt real people. Kudos to the agency responsible.

Guest
jdog's picture

Nice, nice, nice!!!!!!!!

jdog
Activity Score 58
The Firehouse
Guest's picture

So, what word should we use instead? Moron? Idiots? Dumbass? Ass?

Guest
Guest's picture

People with Intellectual Disabilities.

Guest
Guest's picture

does this make you feel better you troll?

Guest
Guest's picture

Small mindedness will only hurt you. Why must you call those with intellectual disabilities a negative name, if they have done nothing to hurt you? Why pick on people who can't defend themselves in the same way that someone who was a "nigger" or "fag" can? Your small-minded comments represent your extreme insecurities, so take them someplace else.

Guest
Guest's picture

agreed. i guess some people need to make themselves feel superior any way they can. this person is no doubt shooting emails from his little apartment over his parents garage.
btw - the ads are amazing.

Guest
chinaski's picture

i don't get this. i don't see a connection between the visual and the headline. and imo headline's power is derived from the offensive words.
bu ilanin götü basi oynuyor lan.

chinaski
Activity Score 951
Copywriter
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