Patterns - Athletics

Agency Network: 
April 2017
Special Olympics: Patterns - Athletics


Special Olympics are the world’s largest sports organization for people with intellectual disabilities, helping them to discover new strengths and abilities, skills and success. But people only see the differences of the Special Olympics’s athletes. This work try to show them that when you focus on what they do, the only thing you can really see is their abilities.

Print advertisement created by Y&R, Mexico for Special Olympics, within the category: Public Interest, NGO.

Advertising Agency: Y&R, Mexico
Chief Executive Officers: Héctor Fernández, Saúl Escobar
General Creative Officer: Karla Santa Anna
Head of Art: Luis Enríquez
Creative Director: Rodrigo Casas
Associate Creative Directors: Sheila Losada, Sara Collazo
Copywriter: Sheila Losada
Art Director: Sara Collazo
VP Planning: Natalia Berrio
Chief Operating Officer: Eduardo Delgado
Account Supervisor: Maricela Magaña
Account Executive: Carolina Hernández
Agency Producer: Juan Pablo Ossio
Production Company / Post-Production: Shaktiprod
Producer: Joanna Schatz
Digital Tech: Iván Mejía
Photographer: Israel Tapia
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